Helping Companies Achieve High Performance Through Strategic Guidance and Execution

“We called on ESG for independent guidance with some of our critical projects – namely moving to an iSCSI SAN, VMware infrastructure, and a more robust disaster recovery environment.  They were extremely responsive, knowledgeable and helpful, and provided us with the information we were looking for.  ESG was a great find.  I wish I called them years ago!”

– Ken Senus, Senior Vice President, Navigant Credit Union

Enterprise Strategy Group’s (ESG) Strategic Consulting delivers strategic guidance, drives organizational alignment, and provides operational execution services to companies of all sizes, from fledgling startups to industry titans. With years of operational experience in CxO, marketing, and sales leadership roles backed by a strategy team of market analysis, research, and product experts, ESG Strategic Consulting is proven at building successful, market-leading companies.

Highlights

• Strengthen business planning and execution through a series of proven core business analyses using the ESG Strategy Lifecycle model.
• Maximize sales and marketing performance through Executive Strategy Services.
• Focus and align messaging and positioning through Message Framework Blueprints.
• Establish and optimize Social Media Marketing through analytics, strategy, and thought leadership programs.
• Expand market presence through China Market assessments, strategy, and execution programs.

Click here for the full downloadable ESG Strategic Consulting Services Overview.

Building high-performance companies

ESG believes that at the core of every high-performance company is a unified sales and marketing organization, sharing a common vision and passion for winning. Everything we do within ESG Strategic Consulting is focused on achieving that alignment, turning that vision into reality, and channeling that passion into high-performance success.

Every ESG Strategic Consulting engagement begins with a comprehensive analysis of your business, starting at the top with your strategic goals and determining whether everything that follows is in alignment with them: the strategy, the brand positioning, corporate messaging, product messaging, and go-to-market strategy, as well as the sales and marketing teams executing the strategy. From there, we provide strategic program recommendations to achieve and maintain proper alignment, such as a clearly articulated strategy to serve as a guiding blueprint, along with detailed program recommendations.

Tying it all together is the ESG Strategy Lifecycle, a proven 360° perspective model that gives organizations a way of thinking about, monitoring, and controlling the execution of key business initiatives. Guiding each initiative from Validation to Conditioning to Acceptance, the ESG Strategy Lifecycle enables organizations to maintain alignment, meet key milestones and benchmarks, achieve their goals, and accelerate the entire process.

Executive Strategy Service

ESG’s Executive Strategy Service (ESS) gives senior executives the means to achieve their most strategic goals and objectives. Through a detailed annual advisory program, ESS enables you to harness a wealth of operational expertise with our consultants acting as natural extensions to your leadership team. The program employs the ESG Strategy Lifecycle to plan, execute, and monitor all activities, providing a proven methodology, framework, and the discipline your organization can use for future strategy development, execution planning, and responses to changing market conditions, long after the current engagement. ESS program highlights include:

• Strategic Goal and Market Alignment Analysis
• Strategic Planning, Operational Guidance, and Program Recommendations
• Sales and Marketing Program Review and Strategy Development
• Marketing Performance Analysis and Program Recommendations

For more details, download the full ESG Strategic Consulting Services Overview.

Message Framework Blueprints and Audits

ESG’s Message Framework Blueprints and Audits deliver comprehensive, end-to-end messaging and positioning solutions for your marketing strategy and programs. Our time-tested formula blends current perception data, desired management outcomes, sustainable market differentiation, and actual field-based use case scenarios to create a communications strategy and strategic marketing program recommendations that are aligned to execute and drive market leader perception.

Launch Optimization Programs

Having a great new product or service offering is no guarantee of success. High-performance execution relies on innovative products combined with a comprehensive, integrated, and smoothly executed launch strategy. Based on knowledge gained from decades of experience, we employ the ESG Strategy Lifecyle and offer a full range of activities designed to support your successful launch.

Social Media Services

As online resources continue to reshape and expand the media landscape, every organization needs to fully exploit the opportunities presented by social media. ESG’s Social Media Services provide a comprehensive approach to fulfill that need.  Through in-depth landscape analysis of traditional media and social media strategies, we deliver an assessment of your current market coverage. This is followed by the development of strategic social media program recommendations to drive community participation for internal and external social community initiatives.

China Market Services

As companies seek new growth opportunities around the world, China’s position as the world’s fastest growing economy makes it an especially attractive prospect. However, many US-based organizations lack the experience and local resources to assess and pursue opportunities. ESG can fill that gap with our China Market Services.Working with the ESG-Sino team, we can provide an assessment and specific analysis of your product area, vertical market segmentation and channel opportunities, as well as a market entry strategy.

For more information on ESG, ESG Strategic Consulting, and our latest market coverage, research, and services, call us at (508) 482-0188, or e-mail us at info@esg-global.com.

Click here for the full downloadable ESG Strategic Consulting Services Overview.