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	<title>Enterprise Strategy Group X Mark Peters</title>
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		<title>Nutanix aims to ban the san from virtualized datacenters &#8211; Application Delivery and Virtualization News: Citrix, Microsoft Virtualization Resources, XenApp, XenDesktop, Remote Desktop Services and VMware News</title>
		<link>http://www.enterprisestrategygroup.com/2012/02/nutanix-aims-to-ban-the-san-from-virtualized-datacenters-application-delivery-and-virtualization-news-citrix-microsoft-virtualization-resources-xenapp-xendesktop-remote-desktop-services-and-vmw/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/02/nutanix-aims-to-ban-the-san-from-virtualized-datacenters-application-delivery-and-virtualization-news-citrix-microsoft-virtualization-resources-xenapp-xendesktop-remote-desktop-services-and-vmw/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:10:15 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=28345</guid>
		<description><![CDATA[&#8220;In increasingly virtualized datacenters, we believe that storage will gradually cease to be implemented as we know it today and will itself also become completely virtualized, leveraging commodity hardware, being self-optimizing and scaling-out to new levels,&#8221; explains Mark Peters, senior analyst at Enterprise Strategy Group. &#8220;The industry, which makes a lot of money by continuing [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;In increasingly virtualized datacenters, we believe that storage will gradually cease to be implemented as we know it today and will itself also become completely virtualized, leveraging commodity hardware, being self-optimizing and scaling-out to new levels,&#8221; explains Mark Peters, senior analyst at Enterprise Strategy Group. &#8220;The industry, which makes a lot of money by continuing to propagate existing monolithic technology, will be forced to adapt to these new realities or, like the old monolithic server vendors, perish. The Nutanix approach of converging compute and storage into a simple building block for virtualization, enhanced by a Google-like distributed system architecture, is an example that shows us that the technologies to enable this are not futuristic pipe dreams&#8211;they exist right now.&#8221;</p>
<p>via <a href="http://www.ervik.as/index.php/cloud/3406-nutanix-aims-to-ban-the-san-from-virtualized-datacenters-nutanix-aims-to-ban-the-san-from-virtualized-datacenters">Nutanix aims to ban the san from virtualized datacenters &#8211; Application Delivery and Virtualization News: Citrix, Microsoft Virtualization Resources, XenApp, XenDesktop, Remote Desktop Services and VMware News</a>.</p>
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		<title>Storage Gets Very Big and The Data Very Cold</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/storage-gets-very-big-and-the-data-very-cold/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/storage-gets-very-big-and-the-data-very-cold/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:04:34 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[IBM]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27905</guid>
		<description><![CDATA[Cold data anyone? With so much talk of managing ‘hot’ data, I felt this might at least catch your eye. As it happens I’m not talking about the activity level for a given piece of information, but I am actually talking about temperature….and, no, not the temperature in the data center aisles but the temperature [...]]]></description>
			<content:encoded><![CDATA[<p>Cold data anyone? With so much talk of managing ‘hot’ data, I felt this might at least catch your eye. As it happens I’m not talking about the activity level for a given piece of information, but I am actually talking about temperature….and, no, not the temperature in the data center aisles but the temperature at which some scientists have been storing data. Enough with the riddles – I was very taken by the recent news that IBM Research scientists at Almaden had demonstrated an ability to store a bit of information in as little as 12 atoms.</p>
<p>Well, so what, you might say….most people don’t give much thought to how many <em>atoms </em>it takes to store data. After all, a bit isn’t much is it? I need a few gigs for my latest Hollywood blockbuster! Well, think on this – a single bit can usually take <em>around one million </em>atoms to store!  So suddenly 12 is looking awfully good. I’m optimistic in so many areas of life (from power to food to transport) that mankind will remain continually ingenious and figure ways around seemingly intractable problems. For decades you may have heard about the superparamagnetic effect…basically it’s what prevents us packing data ever-more-densely because the magnetic field of each bit starts interacting and affecting the others around it. We’ve found innovative ways around it – vertical recording technology, for instance &#8211; but the essence of the problem has remained. As the absolute demand for storage has grown faster than the relative price decline of storage, so we’ve also concentrated on ways to make better use of the space we actually have: hence the popularity of things like thin provisioning, deduplication, etc., etc. But in historical terms we’re only putting fingers in the dam, fighting a losing battle as valiantly as we can.</p>
<p>The news from IBM provides hope. Yes, it’s ‘only’ research, but this early stage storage capability offers the potential to be literally orders of magnitude more dense than anything we have today. As to the cold I mentioned? Well, right now the antiferromagnetism used by the IBM boffins is being deployed at 1 degree Kelvin (minus 458 Fahrenheit, which is distinctly chilly!) and the data is only retained for hours. BUT, that’s not the point….early cars only went at a few miles an hour and had someone with a red flag walk in front of them, early telephones were all hard-wired, and – hey – downloading a single photo over the early WWW just a few years ago was something you only did if you had plenty of time to spare. We’ll figure this out, too.</p>
<p>You can read Mark&#8217;s other blog entries at <a href="http://www.thebusinessofstorage.com/" target="_blank">The Business of Storage.</a></p>
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		<title>Virsto Software debuts release of Virsto for vSphere and Virsto for virtual servers, Hyper-V edition, 2.0</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/virsto-software-debuts-release-of-virsto-for-vsphere-and-virsto-for-virtual-servers-hyper-v-edition-2-0/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/virsto-software-debuts-release-of-virsto-for-vsphere-and-virsto-for-virtual-servers-hyper-v-edition-2-0/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 20:49:39 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27839</guid>
		<description><![CDATA[&#8220;In simple terms the plot-line for &#8216;storage hypervisors&#8217; is akin to that for server hypervisors &#8212; but obviously affecting a different part of the IT infrastructure&#8230; and we all know how successfully that story has played out,” said Mark Peters, senior analyst, Enterprise Strategy Group. “But storage hypervisors are not merely a reflection of a [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;In simple terms the plot-line for &#8216;storage hypervisors&#8217; is akin to that for server hypervisors &#8212; but obviously affecting a different part of the IT infrastructure&#8230; and we all know how successfully that story has played out,” said Mark Peters, senior analyst, Enterprise Strategy Group. “But storage hypervisors are not merely a reflection of a technical possibility, they also serve an acute need that server virtualization environments have &#8212; and that is the need for higher utilization levels, improved performance and management efficiencies for storage in those environments. Virsto&#8217;s storage hypervisor is a software abstraction that can reduce both capital and operational expenses while, just as importantly, making the ongoing provisioning and management of storage for virtual machines more efficient as well,&#8221; Peters added.</p>
<p>via <a href="http://www.wwpi.com/index.php?option=com_content&amp;view=article&amp;id=14140:virsto-software-debuts-release-of-virsto-for-vsphere-and-virsto-for-virtual-servers-hyper-v-edition-20&amp;catid=324:breaking-news&amp;Itemid=2701735">Virsto Software debuts release of Virsto for vSphere and Virsto for virtual servers, Hyper-V edition, 2.0</a>.</p>
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		<title>Virsto Software Beefs Up Storage Hypervisor &#8211; Network Computing</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/virsto-software-beefs-up-storage-hypervisor-network-computing/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/virsto-software-beefs-up-storage-hypervisor-network-computing/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:29:20 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27835</guid>
		<description><![CDATA[The Microsoft Hyper-V edition installs in the Hyper-V Parent Partition and provides native support for Hyper-V and Microsoft Systems Center. It integrates with Microsoft DPM and VSS for backup and recovery and offers bulk virtual machine provisioning wizards for test and development, database and private cloud virtualization use cases. Clearly it&#8217;s important to include VMware [...]]]></description>
			<content:encoded><![CDATA[<p>The Microsoft Hyper-V edition installs in the Hyper-V Parent Partition and provides native support for Hyper-V and Microsoft Systems Center. It integrates with Microsoft DPM and VSS for backup and recovery and offers bulk virtual machine provisioning wizards for test and development, database and private cloud virtualization use cases.</p>
<p>Clearly it&#8217;s important to include VMware in what&#8217;s supported in the virtualization world, notes Mark Peters, senior analyst, Enterprise Strategy Group, Inc. &#8220;Beyond that, Virsto has honed in on the VDI use case, using its functionality to lower TCO, specifically the costs of storage.&#8221;</p>
<p>There&#8217;s a lot going for right for the potential user value of storage hypervisors, as they can contribute well to a more converged and less costly infrastructure, he says. &#8220;There&#8217;s only a handful out there so this is a good place for Virsto to be.&#8221;</p>
<p>via <a href="http://www.networkcomputing.com/private-cloud/232400408">Virsto Software Beefs Up Storage Hypervisor &#8211; Network Computing</a>.</p>
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		<title>Pure Storage Makes Solid Progress and Provides Valuable Insights for All</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/pure-storage-makes-solid-progress-and-provides-valuable-insights-for-all/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/pure-storage-makes-solid-progress-and-provides-valuable-insights-for-all/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:44:12 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[flash storage]]></category>
		<category><![CDATA[Pure Storage]]></category>
		<category><![CDATA[Solid State]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27695</guid>
		<description><![CDATA[Pure Storage has an appealing value proposition—offering a “next-generation tier-1 array” that is flash based but economically comparable to mainstream performance disk systems. The system is being fully evaluated in its beta program. Meanwhile, the IT industry is uncovering many ways in which solid-state offers opportunities—indeed requirements—for users to think and do things differently from [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract"><a href="http://www.purestorage.com/">Pure Storage</a> has an appealing value proposition—offering a “next-generation tier-1 array” that is flash based but economically comparable to mainstream performance disk systems. The system is being fully evaluated in its beta program. Meanwhile, the IT industry is uncovering many ways in which solid-state offers opportunities—indeed requirements—for users to think and do things differently from HDDs if they are to maximize the value of flash. Pure’s advice and insights tie well with recent ESG research showing that solid-state is becoming more of an infrastructure play.</div>
<private_standard>
<h1>Introduction</h1>
<h2>Solid-state Storage Adoption and Use</h2>
<p>The use of solid-state, both in terms of adoption and application, is broadening. Recent ESG research<a href="#_ftn1">[1]</a> endorsed this statement and added a lot of specificity. At a high level, the situation is this:</p>
<ul>
<li><strong>Adoption: </strong>The use of solid-state storage is increasing, with ESG’s research finding that just over a half of the enterprise-class end-users surveyed either already have implemented solid-state in some form or plan to implement it by mid-2012.</li>
<li><strong>Application: </strong>The research found that solid-state storage is making a move from being “simply” a specific application “problem fixer” for things such as databases, to being a broader horizontal infrastructural play for things such as server virtualization. Although 62% of current solid-state storage users report that their organizations purchased it in order to alleviate performance challenges associated with a <em>specific</em> application, more than half of <em>potential</em> solid-state storage adopters do not believe that their organizations will deploy the technology as a means to address specific application performance challenges.</li>
</ul>
<p>As the choice, economics, and understanding of solid-state are all increasing, so the opportunity for new, innovative vendors such as Pure Storage is excellent.</p>
<h2>Pure Progress</h2>
<p>Pure Storage positions its FlashArray storage system as a next-generation tier-1 storage array. As such, it is aimed very squarely at replacing current—mainly-HDD based—high-performance tier-1 storage systems. Pure is not looking to offer an all-out performance-at-any-price flash appliance (such devices often employ DRAM as well as NAND flash and are focused on extreme application acceleration needs), nor is it looking to provide a hybrid system. It is instead aiming to present a viable—indeed preferable—alternative to contemporary performance enterprise disk systems, not only by offering higher performance and management ease at a comparable price, but also by providing all the crucial functionality such as HA that is expected for mission-critical workloads … yet with far better operational characteristics.</p>
<p>On paper and in early testing, the overall package is one that could provide a real challenge to the status quo. Pure is now well into its beta program. It is largely competing with “mainstream” systems (such as those from EMC or NetApp), and it has updated ESG on its progress.</p>
<ul>
<li><strong>Beta commentary: </strong>Pure Storage has more than 25 beta sites up and running, covering an extremely varied range of industries (from manufacturing and advertising to government, education, and IT) and workloads (from virtualization to specific specialist applications). Most sites were operational within hours and, despite only having had their Pure devices for a few weeks, many of the beta customers have already agreed to purchase their units. The early results are still confidential<a href="#_ftn2">[2]</a> (but impressive) and are not only proving the product but also providing valuable reality lessons for the IT industry (for example, advice on testing solid-state, tuning applications, and appreciating that most users don’t actually have 4k all-read workloads).</li>
</ul>
<h2>Implementation and Operational Lessons</h2>
<p>Early Pure Storage users have revealed a number of insights regarding the ways that solid-state should be treated differently from—and can provide added value compared with—spinning disks.<strong> </strong>Deploying flash differs from disk in different application environments. The balance of this brief examines this idea in terms of two crucial workloads, and it reviews what ESG research discovered about the market relevance of solid-state for these two environments:</p>
<ul>
<li><strong>VMware:</strong> A prime example of server virtualization environments driving solid-state storage adoption.</li>
<li><strong>Oracle:</strong> A prime example of database/OLTP workloads that lead the specific applications for which solid-state storage has been, and is expected to continue to be, deployed.</li>
</ul>
<h1>Solid-state in VMware Environments</h1>
<h2>ESG Research</h2>
<p>Storage performance is a widely recognized challenge stemming from deployments of server virtualization technology. In fact, ESG research has revealed that more than 20% of organizations have experienced performance challenges in the disk systems that support their virtual servers.<a href="#_ftn3">[3]</a> As such, it is not surprising (see Figure 1) that more than one-third (38%) of current solid-state storage users identified the alleviation of IO bottlenecks caused by server virtualization as the <em>primary</em> reason for their organization’s initial deployment of solid-state storage. Similarly, more than half of potential adopters (59%) divulged that it was at least one of the reasons for deploying or considering solid-state storage.</p>
<div class="graph_top">Figure 1. Solid-state Storage as a Solution to IO   Bottlenecks Caused by Virtual Server Technology</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/PureStoragef1.png" alt="" title="PureStoragef1" width="650" height="360" class="alignnone size-full wp-image-27697" /></p>
<h2>Pure Insights</h2>
<p>With server virtualization being such a strong element contributing to deploying solid-state storage—it was a reason, primary or otherwise, for an impressive four out of five (81%) current users—any suggestions for optimum implementation are welcome. Here is what Pure Storage, working with its beta customers, has found to be best-practice advice:</p>
<ul>
<li><strong>Larger LUNs/datastores are possible. </strong>In the disk world, users have generally kept datastores small (&lt;1TB) in order to limit the chances of performance contention. That has meant that they have to manage a lot of LUNs and datastores, and they constantly end up moving virtual machines among them. With flash and the new vSphere 5 release, it is entirely possible to use up to the full 64 TB datastore sizing (which also allows Fibre Channel deployments to benefit from the same kind of “everything in one bucket” benefits that NFS already provides).</li>
<li><strong>Use “EagerZeroThick” instead of “LazyZeroThick” VMs. </strong>When using full/thick provisioning, users used to have a choice: Either have VMware write zeros to the entire VM space (“eager,” which yields better performance but takes up to 30 minutes per VM when provisioning), or reserve the space but only write to it when needed (“lazy,” which is faster to provision but slows performance). With a system like Pure Storage that offers zero elimination and VAAI block zero support, users can use EagerZeroThick to get the best VMware performance, and VM deployments can still be fast (in the range of seconds to minutes).</li>
<li><strong>VM/disk block alignment becomes a non-issue. </strong>Many users go to great lengths to ensure that the block alignment of their VMs matches their disk array in order to ensure that a single-block read on the VM side of things doesn’t trigger a double-block read on the array side. This does not matter in a Pure Storage environment. Pure’s operating system, the Purity Operating Environment, virtualizes at a 512-byte level. This means users can choose any block size on the host. Unlike some of the other capabilities mentioned in this section, it is important to note that this ability is specific to Pure Storage, not general to all flash storage.</li>
<li><strong>No need for host-side SSD cache.</strong> Recent VMware VDI best practices suggest putting solid-state storage in each VDI server that a user has in order to serve as a local cache to offload IO. Naturally this can help in virtualized environments, but it comes at the cost of a lot of waste of solid-state storage. Using a shared flash array allows users to avoid this waste. And indeed, ESG’s research found that roughly two-thirds of respondents viewed having their solid-state resources shareable as important.</li>
<li><strong>More consolidation, mixed workloads. </strong>Today, VMware environments tend to limit their consolidation when IO is a bottleneck, and they often create “application islands” to ensure there is no performance contention for critical applications. Neither of these is necessary when using a flash array. Flash invariably serves the IO demands—both in terms of IO bandwidth and randomness—of multiple workloads well.</li>
<li><strong>Accelerate VMware operations. </strong>Almost all VMware operations (snapshots, clone deployments, vMotions, etc.) can easily become storage IO bottlenecks. Naturally such operations happen significantly faster (maybe 5-10x) on platforms such as Pure’s FlashArray, with the result that IT managers are free to take more advantage of such advanced VMware functions, since they perform better and complete faster.</li>
</ul>
<h1>Solid-state in Oracle Environments</h1>
<h2>ESG Research</h2>
<p>While the move to solid-state storage being applied across the whole infrastructure is important, it is still true that, to date, most users have purchased solid-state to alleviate a performance issue with a specific application.</p>
<p>Figure  shows the specific application types that users acquired solid-state storage to support, as well as those that potential adopters expect to support with the technology. While a range of applications are cited, the most significant in terms of influencing solid-state adoption were clearly—and not surprisingly—databases/OLTP environments and financial applications/ERPs.</p>
<p>It is interesting to observe some of the differences between current users and potential adopters, where the overall increase in the number of applications mentioned by potential adopters serves to reinforce the concept of a shift toward a more horizontal usage of solid-state storage. In other words, future users are going to leverage the technology across a broad spectrum of their IT and business operations, not just for database and financial applications.</p>
<div class="graph_top">Figure 2. Specific Applications That Drove—or Are Driving—Solid-state   Storage Deployments</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/PureStoragef2.png" alt="" title="PureStoragef2" width="655" height="384" class="alignnone size-full wp-image-27698" /></p>
<h2>Pure Insights</h2>
<p>Nonetheless, in terms of applications, what has driven the market so far—and looks set to continue so to do with an increasing dominance—are exactly the sorts of things that Oracle provides. And that is the second environment where Pure and its beta customers have discovered a range of comments, best practices, and advice for flash users to consider.</p>
<ul>
<li><strong>Greater consolidation is achievable. </strong>Put simply, faster storage tends to mean higher transactional throughputs for users’ database instances, which in the end will naturally tend to mean that fewer of them will be needed (with the concomitant need for less hardware and less software license expense).</li>
<li><strong>Simpler provisioning. </strong>Today, many users find that a large part of the pain of managing storage in an Oracle environment is centered in the need to “hand-craft” the storage for each of the Oracle objects (such as DB, tmp, redo, etc.). Each of these objects has a different performance and sizing need, so each will typically therefore have a different LUN with different RAID/spindle-geometry trade-offs. Provisioning Oracle on flash (as Oracle itself is promoting) can be much simpler: “Create one LUN. Put everything in it. Done.”</li>
<li><strong>Reduced index dependencies.</strong> When addressing Oracle performance problems, a common solution is to create indexes. These improve performance but consume a lot of space and create CPU/IO overhead. By using flash, users can generally reduce the number of indexes and make the database more efficient.</li>
<li><strong>Any Oracle block size. </strong>Similar to VMware, users can pick any block size without performance worries. In the spinning disk world, the name of the game is often to try and move to larger block sizes to allow disks to be more efficient. (Although this can make the database less efficient.) With flash, the ideal tuning is often to “dial down” the block size significantly (4K or 8K), thus allowing the database to be more efficient.</li>
<li><strong>Mix workloads.</strong> Traditional disk often doesn’t serve “conflicting” workloads well, so users make many copies of their database for various operations (online transactions, analytics, or backup, for instance). Using flash, the need for multiple copies goes away, and these “conflicting” workloads can all run on the same database instance. This also means that analytics can run off live data, delivering more real-time and relevant results.</li>
</ul>
<h1>A Further Note on Performance</h1>
<p>The way the solid-state market is currently moving is all too often over-focused on performance “specs” alone, and not enough on what the real-world implications of solid-state can be. There has always been—and likely always will be—a segment of the market that is totally committed to the ultimate, marginal, ever-improving performance at any price. But this market segment is very application-specific and limited in scope. The big opportunity for flash is not only for it to become mainstream in terms of acceptance, but also to become a part of the mainstream general storage market in terms of broad adoption.</p>
<p>Some of the current performance-hype surrounding solid-state in all its forms definitely needs to be taken with a dose of reality and at times even a pinch of salt. After all, there is not an over-abundance of users or applications that are demanding many millions of continual IOPS. But there is plenty of value to be reaped. The performance of flash is a means to a number of ends as much as it is an end in itself. Therefore the pragmatic advice that Pure Storage and others are sharing about the practicalities and considerations of flash implementation is very helpful.</p>
<p>Flash may not be a panacea, but it categorically has its place. And the economical performance that it can deliver—when packaged and managed well—is capable of delivering enormous value to much of the mainstream IT community for whom serving multiple applications while driving consolidation and demanding improved value is the order of the day.</p>
<h1>The Bigger Truth</h1>
<p>As the IT world moves to adopt solid-state more widely and to use it across a growing range of applications (horizontal and infrastructural, vertical and specific), it behooves users to consider not only performing their current operations better, but also looking at changing the ways they do things. Solid-state is likely to improve their results in any case, but those results will be sub-optimal if the additional opportunities that solid-state storage offers are not harvested.</p>
<p>Some of the early implementations of flash storage and even some of the first new market entrants over the last few years have been very focused on just <em>enhancing</em> what is already in existence. That’s no bad thing per se. But there’s a new breed of vendor and approach, and Pure Storage is a prime example, that is actively seeking to <em>replace </em>the current tools and take even greater advantage of the opportunities that solid-state can confer. In other words, Pure is able to compete in, if you will, the “regular” world. Users should be prepared to be a little more flexible in their approach than they perhaps imagined … in order to benefit a lot more than they perhaps expected.</p>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/11/solid-state-storage-market-trends/"><em>Solid-state Storage Market Trends</em></a>, November 2011.</p>
<p><a name="_ftn2">[2]</a> ESG expects to interview a number of Pure Storage users early in Q1 2012 and will report its findings then.</p>
<p><a name="_ftn3">[3]</a> Source: ESG Research Report, <a href="../../../../../2010/11/the-evolution-of-server-virtualization/"><em>The Evolution of Server Virtualization</em>,</a> November 2010.<br />
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		<title>Marvell unveils first scalable PCIe NAND flash controller &#8211; Computerworld</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/marvell-unveils-first-scalable-pcie-nand-flash-controller-computerworld-2/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/marvell-unveils-first-scalable-pcie-nand-flash-controller-computerworld-2/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 14:24:07 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27624</guid>
		<description><![CDATA[Mark Peters, an analyst with Enterprise Strategy Group, said what sets Marvell&#8217;s new flash module apart from others on the market today is its ability to scale to address multiple business applications. He criticized other NAND flash system manufacturers for being mostly focused on performance rather than tailoring their products to meet more general needs. [...]]]></description>
			<content:encoded><![CDATA[<p>Mark Peters, an analyst with Enterprise Strategy Group, said what sets Marvell&#8217;s new flash module apart from others on the market today is its ability to scale to address multiple business applications.</p>
<p>He criticized other NAND flash system manufacturers for being mostly focused on performance rather than tailoring their products to meet more general needs.</p>
<p>&#8220;People are saying, I don&#8217;t need a 6.9-liter twin-turbo intercooled engine in my car to go to [the grocery store]. Please sell me the 4.2-liter gas hybrid to do that,&#8221; he said. &#8220;And, Marvell is saying if you want, you can also scale it to a 6.9 liter engine when you want it. That&#8217;s really smart.&#8221;</p>
<p>via <a href="http://www.computerworld.com/s/article/9223205/Marvell_unveils_first_scalable_PCIe_NAND_flash_controller?taxonomyId=149">Marvell unveils first scalable PCIe NAND flash controller &#8211; Computerworld</a>.</p>
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		<title>Look Ahead Through The Rear View Mirror</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/look-ahead-through-the-rear-view-mirror/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/look-ahead-through-the-rear-view-mirror/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 14:14:04 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
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		<category><![CDATA[Mark Peters]]></category>
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		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27606</guid>
		<description><![CDATA[I’m in the midst of my US naturalization process. Aside from anything else, one of the requirements in the process is to provide details of overseas trips one has made over many years as a resident in the US. Since I’ve changed jobs, laptops, and even calendar applications over that time, fulfilling the task necessitated [...]]]></description>
			<content:encoded><![CDATA[<p>I’m in the midst of my US naturalization process. Aside from anything else, one of the requirements in the process is to provide details of overseas trips one has made over many years as a resident in the US. Since I’ve changed jobs, laptops, and even calendar applications over that time, fulfilling the task necessitated finding the cache of old physical diaries that were lurking in a closet somewhere. More on this in just a sentence or two….</p>
<p>Meantime, it’s very normal to make predictions at this time of year, with blogs and articles awash with prognostications…I won’t be immune from that over the coming weeks but for now I figure I’ll do something a little different by looking backwards in order to look forwards; and in so doing come up with one prediction of which I’m supremely confident.</p>
<p>Of course, once I found the stash of old pocket diaries I couldn’t help but look through them, whether or not they were applicable to the naturalization paperwork. Apparently I used to have a life! But I figure you’re not that interested in the plays I saw, parties I attended, and parenting events I undertook!? So I picked a few things of interest…before wondering what we would have predicted for 2012 from a decade or two ago?</p>
<p>First off, some of you may be too young to really have appreciated a good pocket diary – these things were mines of information….from world time-zones and public holidays (pretty useful) to wine vintages, metric/imperial conversions and atlases so tiny that you could barely make out the continents let alone cities. But there were also pages to note your expenses (no Excel back then!) and I was able to look back at all my achieved sales numbers through the years – at least until everything went electronic and of course I have <em>no</em> idea where, or if, the more recent records are! [I'm sure there's a pertinent point in that!] Of rather more drama, it reminded me of one of my managers in the UK that was murdered (the rumor was that it was a ‘hit,’ although whether the result of marital issues or conducting ‘dodgy’ leasing deals was never clear). Even more dramatic is the fact that the map of the World has changed notably in the last few decades….Europe alone looks crucially different from when I was selling round tape drives to British Airways! On an almost  similar theme (because Germany is one of those changed geographies), but of no marked importance to the world, I found a distressingly large notation of when I got my first BMW….and the polo events that they’d invite me to, not realizing that I was a meager company-car-3-series-driver and not likely to be splurging big, real money of my own anytime!</p>
<p>So, trying to look forwards as if from back then, what can I say? I could lie and tell you that today’s technologies were clear to all, but that would be disingenuous in the extreme. After all – just to put it in perspective – I’m writing this blog on my BlackBerry in an airport, and later I’ll – wirelessly of course – clean it up and load it to the ‘Cloud’ site that supports it. Heck, I thought I was cool and space-age when I first got a car-phone, so I can’t lay claim to having figured out the impact or capabilities of this ‘Internet Age’! Actually maybe it was/is the ‘Information Age’….I know this for a fact because I can see that one of the myriad courses I attended back then was at Cranfield Management Centre in 1997 and it was called “Reinventing Competitive Advantage in the Information Age!”</p>
<p>Computing in the years before that – at least to me as an early business user – was lots of columns of green numbers on a black screen…..there were no products with an ‘i’ in front of them back then, and the line between corporate and personal computing (to the limited extent it even existed) was very solid and very wide. Basically, there were mainframes doing <em>big, important</em> work and people in corduroys and white coats that operated them. In fact, that perhaps brings us to one of the big changes – and it’s not technical at all. As we’re re-creating the concepts of a mainframe world in many respects (VDI running in the things called Clouds, over the Internet, accessing Big Data and interconnected up the wazzoo, create a massive global mainframe ‘feel’) the attire of choice for IT folks is getting a big change – and it’s not even jeans, as these days our web-based world means PJ’s are just as likely to be the sartorial choice.</p>
<p>What then is my semi-serious, but likely correct, prediction for 2012 and beyond? Forget the evolutionary technical advances, and watch the advance of the flannel revolution! This may read like just a whimsical point, but – like my old hand-written pocket calendars – there’s a lot more in it than you’d think.</p>
<p>You can read Mark&#8217;s other blog entries at <a href="http://www.thebusinessofstorage.com/" target="_blank">The Business of Storage</a>.</p>
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		<title>Marvell Announces World&#8217;s First Native PCIe SSD Controller &#124; News</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/marvell-announces-worlds-first-native-pcie-ssd-controller-news/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/marvell-announces-worlds-first-native-pcie-ssd-controller-news/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 17:50:29 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27544</guid>
		<description><![CDATA[“This fully native PCIe-to-NAND controller should be significant for both enterprise and cloud storage markets for some time” said Mark Peters, senior analyst at Enterprise Strategy Group. “Especially for scalability, the mass production of the Marvell 88NV9145 means systems vendors will have a cost-effective way to deliver popular high-performance PCIe SSDs in an easy and [...]]]></description>
			<content:encoded><![CDATA[<p>“This fully native PCIe-to-NAND controller should be significant for both enterprise and cloud storage markets for some time” said Mark Peters, senior analyst at Enterprise Strategy Group. “Especially for scalability, the mass production of the Marvell 88NV9145 means systems vendors will have a cost-effective way to deliver popular high-performance PCIe SSDs in an easy and flexible fashion. Based on the initial specifications, the product is parlaying Marvell’s successful storage heritage to catalyze another key technology step.”</p>
<p>via <a href="http://www.cdrlabs.com/News/marvell-announces-worlds-first-native-pcie-ssd-controller.html">Marvell Announces World&#8217;s First Native PCIe SSD Controller | News</a>.</p>
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		<title>Marvell unveils first scalable PCIe NAND flash controller &#8211; Computerworld</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/marvell-unveils-first-scalable-pcie-nand-flash-controller-computerworld/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/marvell-unveils-first-scalable-pcie-nand-flash-controller-computerworld/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 17:48:38 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
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		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27542</guid>
		<description><![CDATA[Mark Peters, an analyst with Enterprise Strategy Group, said what sets Marvells new flash module apart from others on the market today is its ability to scale to address multiple business applications. He criticized other NAND flash system manufacturers for being mostly focused on performance rather than tailoring their products to meet more general needs. [...]]]></description>
			<content:encoded><![CDATA[<p>Mark Peters, an analyst with Enterprise Strategy Group, said what sets Marvells new flash module apart from others on the market today is its ability to scale to address multiple business applications.</p>
<p>He criticized other NAND flash system manufacturers for being mostly focused on performance rather than tailoring their products to meet more general needs.</p>
<p>&#8220;People are saying, I dont need a 6.9-liter twin-turbo intercooled engine in my car to go to [the grocery store]. Please sell me the 4.2-liter gas hybrid to do that,&#8221; he said. &#8220;And, Marvell is saying if you want, you can also scale it to a 6.9 liter engine when you want it. Thats really smart.&#8221;</p>
<p>via <a href="http://www.computerworld.com/s/article/9223205/Marvell_unveils_first_scalable_PCIe_NAND_flash_controller?taxonomyId=149">Marvell unveils first scalable PCIe NAND flash controller &#8211; Computerworld</a>.</p>
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		<title>Intel tells data centre managers to turn up the heat &#8211; Techworld.com</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/intel-tells-data-centre-managers-to-turn-up-the-heat-techworld-com/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/intel-tells-data-centre-managers-to-turn-up-the-heat-techworld-com/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 15:27:30 +0000</pubDate>
		<dc:creator>cwhitehouse</dc:creator>
				<category><![CDATA[In The News]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27478</guid>
		<description><![CDATA[However, Mark Peters, an analyst at Massachusetts-based Enterprise Strategy Group, told Bloomberg that moving to higher operating temperatures would require a commitment from other component suppliers, not just Intel. “Perhaps the likes of Intel have designed their chips to run at hotter temperatures without an increased risk of failure, but historical components haven’t done so [...]]]></description>
			<content:encoded><![CDATA[<p>However, Mark Peters, an analyst at Massachusetts-based Enterprise Strategy Group, told Bloomberg that moving to higher operating temperatures would require a commitment from other component suppliers, not just Intel.</p>
<p>“Perhaps the likes of Intel have designed their chips to run at hotter temperatures without an increased risk of failure, but historical components haven’t done so yet,” Peters said.</p>
<p>via <a href="http://news.techworld.com/data-centre/3327444/intel-tells-data-centre-managers-turn-up-heat/">Intel tells data centre managers to turn up the heat &#8211; Techworld.com</a>.</p>
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