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	<title>Enterprise Strategy Group X HDDs, SSDs, and Other Storage System Components</title>
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		<title>XIV Ups The Ante With Solid-state Caching</title>
		<link>http://www.enterprisestrategygroup.com/2012/02/xiv-ups-the-ante-with-solid-state-caching/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/02/xiv-ups-the-ante-with-solid-state-caching/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:08:31 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Easy Tier]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Lightning]]></category>
		<category><![CDATA[XIV]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=28457</guid>
		<description><![CDATA[Keeping up with all the solid-state news is a consuming process. Aside from the simple avalanche of raw-specsmanship news (the ultimate game of techno-leapfrog right now), what is worth trying to capture are developing and shifting market trends. Earlier this week came the Lightning announcement from EMC, which was covered in my blog from Monday [...]]]></description>
			<content:encoded><![CDATA[<p>Keeping up with all the solid-state news is a consuming process. Aside from the simple avalanche of raw-specsmanship news (the ultimate game of techno-leapfrog right now), what is worth trying to capture are developing and shifting market trends. Earlier this week came the Lightning announcement from EMC, which was covered in <a href="http://www.thebusinessofstorage.com/2012/02/06/emc-vfcachelightning-strikes/" target="_blank">my blog</a> from Monday and (with a similar angle but in his own inimitable style…with added sprinkles!) by Steve Duplessie in <a href="http://www.thebiggertruth.com/2012/02/super-bowl-emc-lightening-and-other-random-thoughts/" target="_blank">his blog</a> from yesterday. EMC’s news made it explicit that it is putting solid-state of some sort throughout the storage stack. Meanwhile, yesterday’s news from the XIV side of IBM makes it clear that everyone and every product that plays in networked storage is going to have solid-state implemented in some form or fashion.</p>
<p>While IBM’s XIV product has been the no tiering, just-throw-it-all-in-there-and-it-works product from the beginning, everyone understands the principle value-prop of solid-state–use enough to make a tremendous difference to throughput and/or response times, but not so much that the cost-benefit equation gets iffy. Now, XIV has been trucking along pretty well in the market (over 5,000 units shipped, and gaining 1,300 new-to-IBM-storage users) and has gained fans within IBM as well as with its users, especially for its GUI, which is now–essentially–found on V7000, DS8000, and SONAS too. But to all its auto-whizz-bang-scalable-simplicity, IBM is now adding solid-state caching. Not a tier per se, but extended caching. Why? It’s easy to just say ‘performance’ but I think it’s more than that. For ages XIV has concentrated on winning the ‘price-performance’ battle and its chunky solid-state addition (up to 6TB per rack) combined with its existing ‘smarts’ and the Inifiband backplane should help it in that arena. The principle has worked in other parts of IBM’s storage portfolio, using the Easy Tier function, and there’s every reason it will be popular in XIV too.</p>
<p>The broader market significance of this therefore is the move towards ubiquity for solid-state across all vendors and products. And – assuming it works well for IBM’s XIV users &#8211; they’ll also be able to use another of the XIV announcements this week to help them show their colleagues how smart they are: a genuine iPhone app (the iPAd was there already) to track and monitor the system. I wonder if they’ll rename the product iXIV?</p>
<p>You can read Mark&#8217;s other blog entries at <a href="http://www.thebusinessofstorage.com/" target="_blank">The Business of Storage.</a></p>
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		<title>Super Bowl, EMC Lightning, And Other Random Thoughts</title>
		<link>http://www.enterprisestrategygroup.com/2012/02/super-bowl-emc-lightning-and-other-random-thoughts/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/02/super-bowl-emc-lightning-and-other-random-thoughts/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 21:41:13 +0000</pubDate>
		<dc:creator>Steve Duplessie</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Steve Duplessie]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Fusion-io]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[VFCache]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=28404</guid>
		<description><![CDATA[My super bowl trip was 99% great, 1% crap.  You can guess which part was crap. Indianapolis was a fantastic place for the big event, handled extremely well (and mucho friendly, which cannot be easy to do to a bunch of hated Pats fans).  My only complaint is that there are only 437 cabs in [...]]]></description>
			<content:encoded><![CDATA[<p>My super bowl trip was 99% great, 1% crap.  You can guess which part was  crap.</p>
<p>Indianapolis was a fantastic place for the big event, handled extremely well  (and mucho friendly, which cannot be easy to do to a bunch of hated Pats fans).   My only complaint is that there are only 437 cabs in Indianapolis, and there  were 165,000 people.  Oh yeah, and the bus system was fictitious.  I did not see  one in 3 days.  Otherwise, it was superbly done.  Hats off.</p>
<p>At an average face value of $1,000 per seat, the NFL alone generated  $68,000,000 just from ticket sales.  Since no one gets to buy those, the real  ticket income was about $250,000,000 more than that.  That’s a lot of money.   They were processing “big data” transactions all over the place.  They never  seemed to run out of whatever was a hot seller, anywhere.</p>
<p>This woman didn’t know who Aaron Rodgers is, clearly, as when I told her I  was he, she said, “well, welcome to Indianapolis, Mr. Rodgers!”</p>
<p><a rel="attachment wp-att-1094" href="http://www.enterprisestrategygroup.com/?attachment_id=1094"></a><img class="alignnone size-full wp-image-28405" title="aaronrogers11" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/02/aaronrogers11.jpg" alt="" width="576" height="768" /></p>
<p>I got Katy Perry to say hi to me.  She was really quite attractive.</p>
<p>I got David Arquette to shake my hand.  He was dressed like an insane asylum  patient.</p>
<p><a rel="attachment wp-att-1095" href="http://www.enterprisestrategygroup.com/?attachment_id=1095"></a><img class="alignnone size-full wp-image-28406" title="Darquette" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/02/Darquette.jpg" alt="" width="576" height="768" /></p>
<p>If you pause Eli’s Disney commercial when Manningham makes that catch and  look to the left (goal line), you’ll fleetingly see me.  Mostly you’ll see my  wife, but I’m the little guy next to her.  Trust me.</p>
<p>Enough of that.</p>
<p>EMC announced project “Lightning” yesterday, and LOTS of companies are  scrambling to explain why no one should care.  You should care.  EMC could put a  wad of gum in a box and sell $300M worth, so don’t try to tell me anything they  attempt to do that is disruptive doesn’t matter.</p>
<p>There has been analysis ad nauseum to this announcement, but here’s what I’m  not hearing yet–while this isn’t the perfect end all, (EMC isn’t claiming it to  be), it is a kick in the head to Fusion-io to start.  It will kick others in  other parts later on when they do all the things they talked about – namely:</p>
<ul>
<li>There is an excellent reason to have really fast flash stuff at every  level  of the infrastructure – the server, the network, and the storage.</li>
<li>The chips on the boards are far less relevant than the orchestration/control  elements that are smart enough to put the right data on the right hunk of flash  at the right time.  This is what they expect FAST to be.</li>
<li>In a perfect world, all the data you ever need to access would be at the  server.  Since life isn’t perfect, you need tiers.  Deal with it.  Tiers aren’t  the problem.  Managing optimized data placement is the issue.  People can’t put  their entire data set in each and every server, no matter what anyone says.  You  need bulk in back, and then super fast, deterministic placement of those bulk  bits onto the fastest chip you can put it on – as close to the processor as you  can put it.</li>
</ul>
<p>I have to say I told you so–at least I have to agree with this strategy,  since I wrote it last<a href="http://www.thebiggertruth.com/2011/04/why-im-bearish-on-fusion-io/" target="_blank"> April in this blog.</a></p>
<p>To think that this (albeit beginning) entry is even remotely good for Fusion-io is nuts.</p>
<p>It won’t bode well for any of the new generation of Flash in the Pans (sorry,  it was too easy. And name their big one hit wonder – Walking In The Rain.  Thank  you.  Goodnight.).  Will EMC kill the market?  No. Will they kill 85% of the  nouveau flashers?  Yep.</p>
<p>I think their concept of how it needs to play out is accurate.  You simply  can’t ONLY be a point in the server, any more than you can ONLY be at the back  of the wire.  You need to orchestrate and control all points of performance.</p>
<p>Not sure if they spoke about this, but you can stick the EMC VFCache in front  of ANY storage – which is also super interesting.  IBM, NTAP, Dell, etc., won’t  be none too thrilled to have the evil E running around telling those customers  that “we can make your NTAP box go fast.”  It also means that it won’t be long  before all the big guns come out with their own stuff – which will further  marginalize some of the little guys.  It also may mean some bigger fish will buy  up some of the little guys earlier than normal.</p>
<p>No matter what, it’s interesting.</p>
<p>Speaking of EMC, I ran into some old friends at the game.  The kind of  friends that were so dumb that they didn’t know EMC could never make it in 1989  and elected to stay.  The kind of friends that are silly rich and  successful.</p>
<p>One of them is Billy Scannell.  Billy was a sales guy in 1986.  He brought me  on my first ever sales call (required for a class I was taking in college) when  at EMC.  He convinced me to leave my fantastic college job, take a pay cut, and  work for him as his telemarketer.  Billy may be the greatest  salesperson/executive ever.  He has made more money than god, held every major  sales position at EMC, and been one of the biggest success stories in a company  loaded with them.  I’m much smarter than Billy.  I find myself far more  attractive than Billy.  I wish I were Billy.</p>
<p>It was nice to run into past and present EMC 1986ers, Bob Scordino (EMC),  Larry Murray(EMC), Peter Bell (Storage Networks, now Highland Capital), Randy  Seidl (Runs America’s for HP ESSN under another alumni, Dave Donatelli), and  John McCarthy (far as I can tell he sits on any board that asks and plays golf  now).  Pretty sure I’m smarter than all of them, richer than none of them.  It’s  ok, all that money would have turned me into a real A*hole.  (sarcasm.  clearly  I already am an a*hole.  I just am a poor one).</p>
<p>I cannot express enough happiness that Madonna did not attempt to pull off  “Like a Virgin” at age 76.  There is a god.</p>
<p>Speaking of God – there were a ton of bible thumping street preachers trying  to outdo each other.  It was just like that scene in Life of Brian.  I couldn’t  help but say “blessed are the cheese makers” every time I was within earshot.   I’m fairly sure if I wasn’t previously damned, I am now.</p>
<p>Oh well.</p>
<p>You can read Steve&#8217;s other blog entries at <a href="http://www.thebiggertruth.com/" target="_blank">The Bigger Truth</a>.</p>
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		<item>
		<title>EMC VFCache/Lightning Strikes</title>
		<link>http://www.enterprisestrategygroup.com/2012/02/emc-vfcachelightning-strikes/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/02/emc-vfcachelightning-strikes/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:53:48 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Lightning]]></category>
		<category><![CDATA[VFCache]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=28380</guid>
		<description><![CDATA[As industry ‘secrets’ go, you’d have to say that EMC’s ‘Lightning’ news today was no big surprise. But, as with its meteorological namesake, knowing there’ll be lightning in a storm isn’t half as important as determining the location and impact of the strike. It’s also a bit of a shame that the name ‘Lightning’ doesn’t [...]]]></description>
			<content:encoded><![CDATA[<p>As industry ‘secrets’ go, you’d have to say that EMC’s ‘Lightning’ news today  was no big surprise. But, as with its meteorological namesake, knowing there’ll  be lightning in a storm isn’t half as important as determining the location and  impact of the strike. It’s also a bit of a shame that the name ‘Lightning’  doesn’t apply officially to the new product, since ’VFCache’ – as it’s now  formally known – doesn’t allow for many great prose and pun word-plays. I so  much wanted lightning from ‘clouds’…’storms’ on the storage horizon….EMC  ‘strikes’ at the competition. The thesaurus can rest. Let’s look at the impact  of this new product announcement.</p>
<p>For starters, let’s cover the basics very briefly. VFCache is server-based  flash cache (at least mostly and usually it is – users also have the option of  splitting the card to use some as cache and some as persistent storage). It  integrates with EMC’s ‘FAST’ (Fully Automated Storage Tiering) and thereby  extends FAST up into the server. The impact for users is either more  transactions and/or less wait time, depending on what floats your storage and  application boats. As such, it is aimed squarely at databases, OLTP, e-mail,  analytics and the like…places that need storage ‘ooomph,’ are mostly read  activity, and where a relatively small percentage of the data drives a very  large percentage of the I/O activity. This is simply because the PCIe based  flash used in VFCache remains (like all flash) relatively expensive and so it  needs to be used -</p>
<ul>
<li>For prime caching opportunities – to spread the cost impact and have it make  better IT-economic-sense.</li>
<li>In mission-critical applications - to make spending even the ameliorated-$$  worthwhile in a business-economic-sense).</li>
</ul>
<p>That’s it in a nutshell – like all good things it’s pretty easy to ‘get’ the  concept.</p>
<p>So, what about the impact? I suspect many competitors will miss the point and  talk functional intricacies rather than impact….specsmanship rather than market  importance. Indeed it is true that EMC is not the first to use server-based  flash/cache. In fact, EMC often isn’t first into things for the enterprise  market, although – somewhat ironically given our topic here – it was EMC that  kicked off the current ‘solid-state era’ when it introduced Enterprise Flash  Drives in early 2008!  But competitive rebukes of the ‘yes but we were  first/faster/bigger/wash whiter’ variety, are frankly missing the point. I was  reminded of a great quote I saw when reading on a plane last week: ”Facts and  truth really don’t have much to do with each other” (William Faulkner, quoted in  the Associated Press). Why do I say that here? Well the facts may well be – or  might not, but that’s not the point here – that someone else can go faster in  some manner, or has some better management in some way. <em>But </em>the truth  is that this is EMC making the introduction – this is a market leader that has  shipped over 24 PB of flash to date with way over an Exabyte of storage under  the management of FAST. VFCache being the absolute best in any one area doesn’t  matter (and for all I know EMC is best in all of the technical aspects…). What  matters is that it is more than good enough for most users and applications. It  offers tremendous throughput and response time improvements, and does so within  a management construct that myriad users already employ, and furthermore it  has the extensive underlying security (HS, data protection, shareability) that  users expect from EMC.</p>
<p>So, yes, this is a significant product announcement…but is far more of a  market announcment. EMC is giving its formal blessing to server-based flash, and  indeed to flash throughout the storage ecosystem. The next iteration that  EMC has indicated having sometime next quarter is ‘Thunder,’ a network flash  appliance. Combined, these products show a clear direction to users, and maybe  offer some solace and opportunity to all the start-ups entering the solid-state  storage market. Clearly it ain’t all about spinning rust any more….and if you  didn’t buy into that before today, maybe now it is time to believe.</p>
<p>Bottom line? This particular lightning is way more than flashy - it packs a  market punch.</p>
<p>You can read Mark&#8217;s blog entries at <a href="http://www.thebusinessofstorage.com/" target="_blank">The Business of Storage</a>.</p>
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		<title>Virident FlashMAX</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/virident-flashmax/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/virident-flashmax/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 21:45:28 +0000</pubDate>
		<dc:creator>Brian Garrett</dc:creator>
				<category><![CDATA[Brian Garrett]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Lab Reports]]></category>
		<category><![CDATA[Mike Leone]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[FlashMax]]></category>
		<category><![CDATA[solid state storage]]></category>
		<category><![CDATA[Virident]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=28202</guid>
		<description><![CDATA[Storage-class Memory with Sustainable, Multi-dimensional Performance Virident Storage Class Memory (SCM) is a class of solid-state storage solutions designed to meet the extreme IO performance needs of business-critical databases, Web 2.0, high-performance computing (HPC), and data center tier-0 application workloads. This report documents ESG Lab’s hands-on validation testing of Virident FlashMAX PCI Express (PCIe) SCM [...]]]></description>
			<content:encoded><![CDATA[<h1>Storage-class Memory with Sustainable, Multi-dimensional Performance</h1>
<div class="abstract"><a href="http://www.virident.com/">Virident</a> Storage Class Memory (SCM) is a class of solid-state storage solutions designed to meet the extreme IO performance needs of business-critical databases, Web 2.0, high-performance computing (HPC), and data center tier-0 application workloads. This report documents ESG Lab’s hands-on validation testing of Virident FlashMAX PCI Express (PCIe) SCM drives, with a focus on their multi-dimensional performance capabilities.</div>
<h2>Background</h2>
<p>A growing number of organizations are using solid-state storage solutions in the data center. As shown in Figure 1, 34% of respondents to a recent ESG survey are currently using solid-state storage technology in either servers or external storage systems, and another 35% are currently evaluating it or have plans to do so in the next 12 months.<a href="#_ftn1">[1]</a> While early adopters report that improved performance was their primary reason for deploying a solid-state storage solution, they’ve achieved a number of additional benefits, including improved power and cooling efficiency, increased environmental tolerance, enhanced longevity, and improved reliability.</p>
<div class="graph_top">Figure 1. Current Usage of Solid-state   Storage Technology</div>
<p><img class="alignnone size-full wp-image-28207" title="Viridentf1" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf1.png" alt="" width="630" height="399" /><br />
The first wave of widespread solid-state storage adoption began about four years ago, when flash memory became available as a solid-state disk drive tier in enterprise-class disk arrays. More recently, a growing number of organizations have installed PCIe-attached flash storage in servers to create a low-latency pool of primary disk or an extended disk cache. As matter of fact, 21% of respondents to a recent ESG survey indicate that they are currently using flash storage solutions in servers, and 15% plan on doing so in the next 12 months.</p>
<p>Early adopters report that an increasing number of performance-critical applications are accelerated with solid-state storage, including OLTP database, ERP financial, OLAP business intelligence, supply chain management, and high-performance computing (HPC) applications. Solid-state storage is also accelerating the performance of consolidated virtual server and virtual desktop infrastructures.</p>
<h2>Virident FlashMAX</h2>
<p>FlashMAX is a small form factor PCIe drive that delivers high-speed, flash-based storage in capacities ranging from 300 GB to 1.4 TB. FlashMAX is designed to bridge the ever-growing performance gap between server CPU cores and traditional storage solutions. Typical performance issues common to real-world workloads are eliminated as FlashMAX delivers extremely high levels of predictably fast and sustained performance for mixed-application workloads.</p>
<div class="graph_top">Figure 2. Virident FlashMAX SCM Drive</div>
<p><img class="alignnone size-full wp-image-28208" title="Viridentf2" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf2.png" alt="" width="458" height="292" /><br />
Virident uses unique software and hardware to leverage the benefits of flash technology inside the FlashMAX SCM drive. The SCM architecture provides storage-like capacity and resilience while delivering memory-like performance in a small, universal form factor. The software layer, called vFAS (Virident Flash management with Adaptive Scheduling), serves as a gatekeeper, granting access to the flash media as efficiently as possible at all times. Without the need for slower, legacy storage protocols or interconnects, major improvements in application performance occur. These improvements occur due to vFAS’s virtualization of the primary flash media, which is accessible to applications via a standard block device interface. vFAS also intelligently and efficiently manages the asymmetric read/write/erase latencies of flash media to deliver consistent, predictable performance to the applications.</p>
<p>vFAS maximizes flash lifetime with global wear-leveling techniques. When necessary, data is relocated to less-used parts of the flash media to prevent hot-spots and overuse. Concerns regarding reliability and data availability are put to rest by the support of built-in flash-aware RAID. Data is spread across a RAID group that spans multiple flash chips and is protected by a RAID-5-like scheme, which prevents disruption from media failures while maintaining application data access and operational continuity. The RAID implementation is flash-aware and is tied tightly into the garbage collection and wear-leveling mechanisms.</p>
<p>FlashMAX provides a high level of consistency across all application workloads, whether the drive is brand new or fully utilized. The challenges associated with many first-generation PCIe flash adapters have been addressed with the multi-dimensional performance capabilities of FlashMAX, which offers:</p>
<ul>
<li>High throughput for small, medium, and large IO block sizes.</li>
<li>Similar levels of performance for random and sequential access patterns.</li>
<li>High levels of performance for reads, writes, and a mix of reads and writes.</li>
<li>Sustained consistent performance over time.</li>
<li>Extreme performance scalability with multiple FlashMAX adapters in a single server.</li>
<li>Exceptionally low latencies and fast response times for real-world application workloads.</li>
</ul>
<h1>ESG Lab Validation</h1>
<p>ESG Lab performed hands-on evaluation and testing of the FlashMAX at Virident corporate headquarters in Milpitas, California. Testing was designed to demonstrate the multi-dimensional performance capabilities using the industry-standard FIO utility.<a href="#_ftn2">[2]</a></p>
<h2>First Dimension: Small, Medium, and Large Block Sizes</h2>
<p>Performance-sensitive applications that benefit from solid-state storage often have high throughput requirements (e.g., an HPC application processing a large machine-generated data set with 512 KB IOs). Others require high performance for relatively small IO requests (e.g., an OLTP database application with 4 KB IOs or a financial application writing logs with 1 KB block size). A third class of applications requires high performance for a mix of block sizes, with large IOs being used for data requests and small IOs used for metadata requests. The FlashMAX optimizes performance for each of these workloads, delivering predictably fast performance for a mix of IO block sizes.</p>
<h3>ESG Lab Testing</h3>
<p>ESG Lab used the FIO utility to test the sequential read throughput capabilities of a single FlashMAX adapter as it processed IO requests with block sizes ranging from 512 bytes to 512 kilobytes. The results are shown in Figure 3.</p>
<div class="graph_top">Figure 3.   Predictable, Scalable   Performance</div>
<p><img class="alignnone size-full wp-image-28209" title="Viridentf3" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf3.png" alt="" width="570" height="320" /></p>
<h3>What the Numbers Mean</h3>
<ul>
<li>Much like the horsepower rating of a car, the aggregate throughput of a storage solution is a good indicator of the underlying power of that storage solution’s engine.</li>
<li>Storage throughput is a measure of the bandwidth available to the system. Throughput can be measured on a stream or aggregate basis. A stream is represented by one application or user communicating through one IO interface to one device. Aggregate throughput is a measure of how much data the storage solution can move, as a whole, for all applications and users.</li>
<li>Aggregate FlashMAX throughput scaled in a near-linear fashion for the smaller block sizes, shown toward the left side of Figure 3.</li>
<li>Sequential read throughput reached a peak of 1,394 MB/sec at a 4 KB block size.</li>
<li>A peak aggregate throughput of 1.394 GB/sec (1,394 MB/sec) is an excellent result for a single PCI flash drive.</li>
<li>Performance remained predictably high as IO block sizes increased from 512 bytes up to 512 KB, shown toward the right side of Figure 3.</li>
</ul>
<table border="1" cellspacing="3" cellpadding="5" bgcolor="#fff5de">
<tbody>
<tr>
<td width="706" valign="top">
<h1>Why This Matters</h1>
<p>Database, HPC, and virtualized application workloads   often have strict performance demands. A performance bottleneck in any of the   systems between the application and the data can lead to lost revenue and   dissatisfied customers. Meeting the performance demands of IO-intensive   workloads using traditional disk-based architectures often leads to   over-provisioning, wasted capital costs, increased complexity, and excessive   demands on data center infrastructure.</p>
<p>ESG Lab verified that FlashMAX SCM   delivers high levels of high aggregate throughput predictably and   consistently for a mix of IO block sizes. Aggregate throughput performance for   a single FlashMAX drive scaled in a near linear fashion to an extremely high   level of 1.394 GB/sec as block sizes scaled up to 4 KB and remained steady at   more than 1.25 GB/sec for larger block sizes.</td>
</tr>
</tbody>
</table>
<h2>Second Dimension: Sequential and Random Access Patterns</h2>
<p>HPC applications can have a variety of workload access patterns including random, sequential, and a mix of random and sequential access. Regardless of the IO access pattern, one key advantage of PCIe flash storage solutions is the ability to perform thousands of times more IOs per second (IOPS) than traditional spinning disk drives or ten times more IOPS than drive form-factor (SATA or SAS) SSDs.</p>
<p>While early adopters of flash storage solutions in the HPC market were initially focused on throughput-intensive sequential workloads, broader adoption in the wider (more horizontal) database, server virtualization, and desktop virtualization markets has begun to take off. Multi-user database and virtualization applications tend to have more random IO access patterns. First-generation flash solutions tended to have different performance characteristics for random and sequential access patterns. FlashMAX SCM provides similar levels of high performance for random and sequential workloads.</p>
<h3>ESG Lab Testing</h3>
<p>As shown in Figure 4, ESG Lab ran both random and sequential 8 KB reads at four different queue depth sizes to show not only how the access patterns perform, but also how they scale.</p>
<div class="graph_top">Figure 4. Random and Sequential Performance</div>
<p><img class="alignnone size-full wp-image-28210" title="Viridentf4" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf4.png" alt="" width="563" height="325" /></p>
<h3>What the Numbers Mean</h3>
<ul>
<li>Online database applications, including those that rely on the latest version of Microsoft SQL Server, are typically composed of a mix of random and sequential IO access patterns, with a block size of 8 KB as tested during this phase of the ESG Lab validation.</li>
<li>Extremely fast sub-millisecond response times of 38 and 64 microseconds were recorded for 4 KB random write and read workloads respectively.</li>
<li>The extremely fast response times recorded during ESG Lab testing are significantly faster than a drive form factor SSD. SSDs are slower due to the additional overhead of an IO protocol (e.g., SAS) vs. the low latency of a PCIe bus and the vFAS software advantage with the FlashMAX.</li>
<li>The extremely fast response times recorded during ESG Lab testing are 25 to 200 times faster than a traditional disk drive.</li>
<li>The total number of IOPS processed at a single queue depth was slightly higher for the sequential access pattern (14,286 IOPS) compared with the random access pattern (13,716 IOPS).</li>
<li>At a queue depth size of 16, the random access slightly outperformed the sequential access.</li>
<li>As queue depth continued to increase, performance eventually leveled out at a little more than 170,000 IOPS for random 8 KB reads and 165,000 IOPS for sequential 8 KB reads. It would take more than 1,000 power-hungry disk drives to deliver 170,000 random 8 KB IOPS.</li>
</ul>
<table border="1" cellspacing="3" cellpadding="5" bgcolor="#fff5de">
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<h1>Why   This Matters</h1>
<p>For many   transactional databases and business-critical applications, faster   application performance means more revenue, better customer satisfaction, and   greater productivity. While solid-state storage can clearly be used to   accelerate application performance, one of the challenges with first-generation   solutions is the significant difference in performance between random- and sequential-access   IO patterns.</p>
<p>ESG Lab   confirmed that FlashMAX delivers similar levels of performance for random and   sequential read workloads. With excellent response times of less than 70 microseconds,   significantly faster than a drive form factor SSD, FlashMAX performance varied   no more than 5% between random and sequential 8 KB reads as up to 256 IOs   were queued.</td>
</tr>
</tbody>
</table>
<h2>Third Dimension: Sustained Performance over Time</h2>
<p>Solid-state storage solutions have historically had problems maintaining performance over time. Because space is needed to service incoming write requests, a “garbage collection” process needs to run in the background. The goal of the garbage collection process is to free-up necessary space by consolidating written data that was fragmented due to the erase-before-write nature of flash media. Because this process happens along with all of the other user requests, enterprise application performance can be greatly affected. This can be seen by a severe drop in throughput and large response-time spikes. The performance drop is even more severe when flash devices are filled to capacity. The phenomenon is often referred to as a “write cliff,” which aptly describes how write performance seems to fall off a cliff over time. FlashMAX SCM was designed with a goal of providing sustained performance over time and avoiding the write cliff problem.</p>
<h3>ESG Lab Testing</h3>
<p>ESG Lab tested the ability of a FlashMAX to sustain performance over time. An online database workload was emulated using a mixed 8 KB random workload with a mix of 70% reads and 30% writes. The database was sized to utilize the full capacity of the drive. The duration of the test was set for more than three hours (one hour warm-up followed by two hours of recorded runtime) to allow ample time for the flash device to reach full capacity and potentially be affected by the garbage collection process. The results are shown in Figure 5.</p>
<div class="graph_top">Figure 5. Mixed Workload Sustainability</div>
<p><img class="alignnone size-full wp-image-28211" title="Viridentf5" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf5.png" alt="" width="574" height="266" /><br />
Performance varied minimally over the entire test, and the sustainability is clear. The FlashMAX was able to deliver consistent performance of just under 100,000 IOPS throughout the full duration of the test.</p>
<table border="1" cellspacing="3" cellpadding="5" bgcolor="#fff5de">
<tbody>
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<td width="706" valign="top">
<h1>Why   This Matters</h1>
<p>Companies   continuously face challenges in cost-effectively meeting service level   agreements for business-critical applications—especially for IO-intensive   database applications with strict performance requirements. Failure to meet   performance requirements can result in lost productivity and costly loss of   services. Over-provisioning relatively expensive flash storage in an attempt   to avoid potential performance problems with flash storage over time (e.g., a   write cliff) is a waste of money.</p>
<p>ESG has   confirmed that FlashMAX delivers predictable performance over time. Performance   varied less than five percent (0.96% standard deviation) as a simulated OLTP   database workload exercised all of the capacity within a single FlashMAX drive.</td>
</tr>
</tbody>
</table>
<h2>The Fourth Dimension: Scaling Performance with Additional FlashMAX</h2>
<p>Scalability, put very simply, is the ability to elegantly handle more work or to physically grow to accommodate that additional work. In this case, scalability applies specifically to the near-linear performance increase that can be achieved with more than one FlashMAX drive installed in a single server. Illustrating this concept, Figure 6 shows how performance and capacity increase in a near-linear fashion with each additional FlashMAX drive that is installed in a server.</p>
<div class="graph_top">Figure 6. Scaling   Capacity and Performance with Multiple FlashMAX Drives</div>
<p><img class="alignnone size-full wp-image-28212" title="Viridentf6" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf6.png" alt="" width="486" height="349" /></p>
<h3>ESG Lab Testing</h3>
<p>Eight FlashMAX SCM drives were installed in a powerful NEC GX server with fourteen PCI slots during this phase of testing. The Lab used the FIO utility to test 4 KB random read and write workloads. Results are shown in Figure 7.</p>
<div class="graph_top">Figure 7. FlashMAX Performance Scalability</div>
<p><img class="alignnone size-full wp-image-28213" title="Viridentf7" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf7.png" alt="" width="572" height="317" /></p>
<h3>What the Numbers Mean</h3>
<ul>
<li>Performance scaled in a near-linear fashion for random read and write workloads as up to eight FlashMAX drives were installed in a single server.</li>
<li>Performance peaked at an extremely high level of 2.2 million IOPS and 10.6 GB/sec of throughput on a single server.</li>
</ul>
<table border="1" cellspacing="3" cellpadding="5" bgcolor="#fff5de">
<tbody>
<tr>
<td width="706" valign="top">
<h1>Why This   Matters</h1>
<p>As data   continues to grow, so do performance requirements. Adding a very large number   of underutilized disk drives to solve performance problems with IO-bound   applications decreases the efficiency of the IT infrastructure by increasing acquisition,   maintenance, power, cooling, and data center floor space costs while   significantly increasing the management complexity.</p>
<p>Scalability   testing with up to eight FlashMAX drives delivered extremely high levels of   near-linear performance that peaked at more than 10 GB/sec of throughput and   two million IOPS with a single server.</td>
</tr>
</tbody>
</table>
<p><strong> </strong></p>
<h2>Fifth Dimension: Real-World, Mixed-Application Workloads</h2>
<p>Having looked at the throughput, IOPS, and response-time ratings of the turbo-charged FlashMAX engine, here’s where ESG Lab found “the rubber meets the road” when examining FlashMAX performance with real-world application workloads.</p>
<h3>ESG Lab Testing</h3>
<p>ESG Lab used the FIO utility to measure the performance of a single FlashMAX card for three application workloads:</p>
<ul>
<li>Virtual Desktop Infrastructure (VDI): Designed to emulate a virtual desktop environment composed of heavy knowledge-worker users sharing a common gold image (a.k.a., a linked clone). This workload is composed of 80% 16 KB random writes and 20% 16 KB random reads.</li>
<li>Online Transaction Processing (OLTP): Order entry and reservation systems are two examples of OLTP applications. Oracle and Microsoft SQL Server are two examples of database applications used to create such OLTP applications. OLTP applications are characterized by a number of users accessing a shared system in parallel. This workload was composed of mostly random reads (70%) with relatively fewer writes (30%).</li>
<li>Decision Support System (DSS): This workload, also referred to as data mining, emulates a database application that is doing a large-scale random query with a block size of 4 KB. An end-of-month analysis of the effect of a coupon-redemption program on same-store sales is an example of a decision support application.</li>
</ul>
<p>In order to test the worst-case scenario, the drive was filled to capacity in all three application workload scenarios. Figure 8 shows the throughput scalability of these applications as queue depth increased.</p>
<div class="graph_top">Figure 8. Mixed Real-World Application Performance</div>
<p><img class="alignnone size-full wp-image-28214" title="Viridentf8" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentf8.png" alt="" width="572" height="323" /><br />
<strong><em><br />
</em></strong></p>
<h3>What the Numbers Mean</h3>
<ul>
<li>Having one outstanding request at a time, the VDI workload was able to achieve 162 MB/sec throughput, and it eventually scaled up to more than 400 MB/sec, with as little as 16 outstanding requests.</li>
<li>The OLTP simulation reached a maximum of 794 MB/sec throughput at a high queue depth of 256.</li>
<li>Showing the largest scaling factor, the DSS workload scaled from 117 to 1,352 MB/sec as queue depth increased.</li>
<li>The performance of a single FlashMAX SCM drive that was recorded during simulated VDI workload testing can be used to support more than 1,000 heavy desktop users.<a href="#_ftn3">[3]</a></li>
<li>A traditional disk array with more than 1,000 disk drives would be needed to deliver the performance recorded during the OLTP testing with a single FlashMAX drive.</li>
</ul>
<table border="1" cellspacing="3" cellpadding="5" bgcolor="#fff5de">
<tbody>
<tr>
<td width="706" valign="top">
<h1>Why   This Matters</h1>
<p>Companies   continuously face challenges in cost-effectively meeting service level   agreements for business-critical applications, especially for IO-intensive   VDI, OLTP, and DSS applications with strict performance requirements.   Attempting to over-provision to avoid performance problems is a waste of   money. Yet, a failure to meet the performance requirements can result in a   costly loss of productivity or services.</p>
<p>ESG Lab has confirmed   that FlashMAX is designed to comfortably meet the demanding performance   requirements of these business-critical applications. ESG Lab confirmed that even   when used to full capacity, FlashMAX delivers high levels of mixed read/write   performance scalability for VDI and OLTP workloads (up to 800 MB/sec) and   extremely high levels for a read-only DSS workload (up to 1.3 GB/sec).</td>
</tr>
</tbody>
</table>
<p><strong><br />
</strong></p>
<h1>ESG Lab Validation Highlights</h1>
<ul>
<li>Predictable performance scalability with a variety of IO block sizes that peaked at 1.39 GB/sec from a single FlashMAX drive (4 KB sequential reads).</li>
<li>Predictably fast performance for reads, writes, and a mix of reads and writes for workloads simulating real-world OLTP, VDI, and DSS applications.</li>
<li>Nearly identical levels of high performance for sequential and random read workloads.</li>
<li>Sustained performance of 96,825 IOPS over two hours for an 8 KB OLTP workload and drive filled to capacity.</li>
<li>Up to 345,046 IOPS from a single FlashMAX drive for a 4 KB random read workload.</li>
<li>Extremely fast sub-millisecond response times (38 and 64 microseconds for 4 KB random write and read workloads, respectively).</li>
<li>Near-linear performance scalability as up to eight FlashMAX cards delivered up to 2.2 million IOPS and 10.6 GB/sec of throughput on a single server.</li>
</ul>
<h1>Issues to Consider</h1>
<ul>
<li>The high cost of solid-state capacity compared with traditional hard drive capacity has focused early adoption mainly among businesses whose revenue depends strictly on application performance (e.g., trading applications within the financial industry). As a matter of fact, ESG research indicates that the high cost of solid-state capacity is the number-one objection by organizations that have not yet deployed a flash-based storage solution. As the cost of flash capacity decreases over the next three to five years and performance needs increase, ESG expects that the adoption of PCIe flash drives will grow in the broader horizontal enterprise IT market. This is especially true within server virtualization and desktop virtualization environments with high performance needs. In this case, PCIe flash drives have an economic advantage ($/IOP) compared with traditional hard drives.</li>
<li>Early adopters considering using a flash-based PCI drive in a server to solve a performance problem with a business-critical, high-performance application should consider the extra costs of installing FlashMAX drives in multiple clustered servers for high availability and failover. Solid-state disk drives installed at the other end of the wire (in a SAN-attached storage array) are a viable alternative for more cost-effective sharing and failover. However, they are typically much slower than a PCI flash drive. A FlashMAX drive that’s installed inside of a SAN-attached disk array could be used to create a simply elegant, highly available alternative that cost-effectively accelerates the performance of tier-0 applications and consolidated virtual server environments.</li>
<li>ESG Lab ran performance scalability tests on a high-end server that could support multiple FlashMAX drives in a single server. The server being tested needed to have enough PCIe slots to support eight FlashMAX drives, and enough processing power to support the necessary requests to drive each FlashMAX to its limit. To achieve the performance scalability results documented in this report, a high-end server with similar specifications is recommended.<a href="#_ftn4">[4]</a></li>
</ul>
<p><strong><br />
</strong></p>
<h1>The Bigger Truth</h1>
<p>The growing gap between the speed of servers and traditional disk-based storage solutions is causing a number of problems in the data center. Though flash memory solutions have filled this void by serving as an answer for some of the most performance-critical application workloads in recent years, issues still exist. First-generation flash-based storage solutions often have challenges maintaining predictably high levels of performance, over time, for real-world applications with mixed-IO patterns. Sustainable performance over the life of a drive is a particularly vexing challenge due to the impact of background garbage collection processes.</p>
<p>ESG Lab has confirmed that Virident FlashMAX is a next-generation PCIe flash drive that leverages intelligent algorithms to provide high levels of sustained, multi-dimensional performance. Extremely low latencies and high levels of performance were recorded with a variety of workloads. ESG Lab was most impressed with the paucity of “saw-tooth” and “drop-off” performance patterns associated with first-generation PCI flash drives. Scalability testing with up to eight FlashMAX drives delivered extremely high levels of near-linear performance scalability that sustained more than 10 GB/sec of throughput and two million IOPS with a single server.</p>
<p>With a proven ability to deliver predictably fast real-world application performance over the life of the drive, FlashMAX is well suited for the growing number of performance-sensitive OLTP, OLAP, DSS, HPC, and VDI workloads that are migrating from traditional disk drives to high-speed flash memory. ESG Lab believes that Virident, with the FlashMAX family of storage-class memory solutions, has unlocked the potential for affordable, large-scale deployment of flash technology in the modern data center.</p>
<p><strong><br />
</strong></p>
<h1>Appendix</h1>
<div class="graph_top">Table 1. ESG Lab Test Bed</div>
<div class="graph_top"><img class="alignnone size-full wp-image-28400" title="Viridentt1" src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/Viridentt1.png" alt="" width="656" height="155" /></div>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/11/solid-state-storage-market-trends/"><em>Solid-state Storage Market Trends</em></a>, November 2011.</p>
<p><a name="_ftn2">[2]</a> <a href="http://freecode.com/projects/fio">http://freecode.com/projects/fio</a></p>
<p><a name="_ftn3">[3]</a> Using a conservatively high estimate of 20 IOPS per user</p>
<p><a name="_ftn4">[4]</a> The specifications for the server used during ESG Lab testing are listed in the Appendix.</p>
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<h1>ESG Lab Reports</h1>
<p>The goal of ESG Lab reports is to educate IT professionals about emerging technologies and products in the storage, data management and information security industries. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab&#8217;s expert third-party perspective is based on our own hands-on testing as well as on interviews with customers who use these products in production environments. This ESG Lab report was sponsored by Virident.</td>
</tr>
</tbody>
</table>
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		<title>Pure Storage Makes Solid Progress and Provides Valuable Insights for All</title>
		<link>http://www.enterprisestrategygroup.com/2012/01/pure-storage-makes-solid-progress-and-provides-valuable-insights-for-all/</link>
		<comments>http://www.enterprisestrategygroup.com/2012/01/pure-storage-makes-solid-progress-and-provides-valuable-insights-for-all/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:44:12 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Mark Peters]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[flash storage]]></category>
		<category><![CDATA[Pure Storage]]></category>
		<category><![CDATA[Solid State]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27695</guid>
		<description><![CDATA[Pure Storage has an appealing value proposition—offering a “next-generation tier-1 array” that is flash based but economically comparable to mainstream performance disk systems. The system is being fully evaluated in its beta program. Meanwhile, the IT industry is uncovering many ways in which solid-state offers opportunities—indeed requirements—for users to think and do things differently from [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract"><a href="http://www.purestorage.com/">Pure Storage</a> has an appealing value proposition—offering a “next-generation tier-1 array” that is flash based but economically comparable to mainstream performance disk systems. The system is being fully evaluated in its beta program. Meanwhile, the IT industry is uncovering many ways in which solid-state offers opportunities—indeed requirements—for users to think and do things differently from HDDs if they are to maximize the value of flash. Pure’s advice and insights tie well with recent ESG research showing that solid-state is becoming more of an infrastructure play.</div>
<private_standard>
<h1>Introduction</h1>
<h2>Solid-state Storage Adoption and Use</h2>
<p>The use of solid-state, both in terms of adoption and application, is broadening. Recent ESG research<a href="#_ftn1">[1]</a> endorsed this statement and added a lot of specificity. At a high level, the situation is this:</p>
<ul>
<li><strong>Adoption: </strong>The use of solid-state storage is increasing, with ESG’s research finding that just over a half of the enterprise-class end-users surveyed either already have implemented solid-state in some form or plan to implement it by mid-2012.</li>
<li><strong>Application: </strong>The research found that solid-state storage is making a move from being “simply” a specific application “problem fixer” for things such as databases, to being a broader horizontal infrastructural play for things such as server virtualization. Although 62% of current solid-state storage users report that their organizations purchased it in order to alleviate performance challenges associated with a <em>specific</em> application, more than half of <em>potential</em> solid-state storage adopters do not believe that their organizations will deploy the technology as a means to address specific application performance challenges.</li>
</ul>
<p>As the choice, economics, and understanding of solid-state are all increasing, so the opportunity for new, innovative vendors such as Pure Storage is excellent.</p>
<h2>Pure Progress</h2>
<p>Pure Storage positions its FlashArray storage system as a next-generation tier-1 storage array. As such, it is aimed very squarely at replacing current—mainly-HDD based—high-performance tier-1 storage systems. Pure is not looking to offer an all-out performance-at-any-price flash appliance (such devices often employ DRAM as well as NAND flash and are focused on extreme application acceleration needs), nor is it looking to provide a hybrid system. It is instead aiming to present a viable—indeed preferable—alternative to contemporary performance enterprise disk systems, not only by offering higher performance and management ease at a comparable price, but also by providing all the crucial functionality such as HA that is expected for mission-critical workloads … yet with far better operational characteristics.</p>
<p>On paper and in early testing, the overall package is one that could provide a real challenge to the status quo. Pure is now well into its beta program. It is largely competing with “mainstream” systems (such as those from EMC or NetApp), and it has updated ESG on its progress.</p>
<ul>
<li><strong>Beta commentary: </strong>Pure Storage has more than 25 beta sites up and running, covering an extremely varied range of industries (from manufacturing and advertising to government, education, and IT) and workloads (from virtualization to specific specialist applications). Most sites were operational within hours and, despite only having had their Pure devices for a few weeks, many of the beta customers have already agreed to purchase their units. The early results are still confidential<a href="#_ftn2">[2]</a> (but impressive) and are not only proving the product but also providing valuable reality lessons for the IT industry (for example, advice on testing solid-state, tuning applications, and appreciating that most users don’t actually have 4k all-read workloads).</li>
</ul>
<h2>Implementation and Operational Lessons</h2>
<p>Early Pure Storage users have revealed a number of insights regarding the ways that solid-state should be treated differently from—and can provide added value compared with—spinning disks.<strong> </strong>Deploying flash differs from disk in different application environments. The balance of this brief examines this idea in terms of two crucial workloads, and it reviews what ESG research discovered about the market relevance of solid-state for these two environments:</p>
<ul>
<li><strong>VMware:</strong> A prime example of server virtualization environments driving solid-state storage adoption.</li>
<li><strong>Oracle:</strong> A prime example of database/OLTP workloads that lead the specific applications for which solid-state storage has been, and is expected to continue to be, deployed.</li>
</ul>
<h1>Solid-state in VMware Environments</h1>
<h2>ESG Research</h2>
<p>Storage performance is a widely recognized challenge stemming from deployments of server virtualization technology. In fact, ESG research has revealed that more than 20% of organizations have experienced performance challenges in the disk systems that support their virtual servers.<a href="#_ftn3">[3]</a> As such, it is not surprising (see Figure 1) that more than one-third (38%) of current solid-state storage users identified the alleviation of IO bottlenecks caused by server virtualization as the <em>primary</em> reason for their organization’s initial deployment of solid-state storage. Similarly, more than half of potential adopters (59%) divulged that it was at least one of the reasons for deploying or considering solid-state storage.</p>
<div class="graph_top">Figure 1. Solid-state Storage as a Solution to IO   Bottlenecks Caused by Virtual Server Technology</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/PureStoragef1.png" alt="" title="PureStoragef1" width="650" height="360" class="alignnone size-full wp-image-27697" /></p>
<h2>Pure Insights</h2>
<p>With server virtualization being such a strong element contributing to deploying solid-state storage—it was a reason, primary or otherwise, for an impressive four out of five (81%) current users—any suggestions for optimum implementation are welcome. Here is what Pure Storage, working with its beta customers, has found to be best-practice advice:</p>
<ul>
<li><strong>Larger LUNs/datastores are possible. </strong>In the disk world, users have generally kept datastores small (&lt;1TB) in order to limit the chances of performance contention. That has meant that they have to manage a lot of LUNs and datastores, and they constantly end up moving virtual machines among them. With flash and the new vSphere 5 release, it is entirely possible to use up to the full 64 TB datastore sizing (which also allows Fibre Channel deployments to benefit from the same kind of “everything in one bucket” benefits that NFS already provides).</li>
<li><strong>Use “EagerZeroThick” instead of “LazyZeroThick” VMs. </strong>When using full/thick provisioning, users used to have a choice: Either have VMware write zeros to the entire VM space (“eager,” which yields better performance but takes up to 30 minutes per VM when provisioning), or reserve the space but only write to it when needed (“lazy,” which is faster to provision but slows performance). With a system like Pure Storage that offers zero elimination and VAAI block zero support, users can use EagerZeroThick to get the best VMware performance, and VM deployments can still be fast (in the range of seconds to minutes).</li>
<li><strong>VM/disk block alignment becomes a non-issue. </strong>Many users go to great lengths to ensure that the block alignment of their VMs matches their disk array in order to ensure that a single-block read on the VM side of things doesn’t trigger a double-block read on the array side. This does not matter in a Pure Storage environment. Pure’s operating system, the Purity Operating Environment, virtualizes at a 512-byte level. This means users can choose any block size on the host. Unlike some of the other capabilities mentioned in this section, it is important to note that this ability is specific to Pure Storage, not general to all flash storage.</li>
<li><strong>No need for host-side SSD cache.</strong> Recent VMware VDI best practices suggest putting solid-state storage in each VDI server that a user has in order to serve as a local cache to offload IO. Naturally this can help in virtualized environments, but it comes at the cost of a lot of waste of solid-state storage. Using a shared flash array allows users to avoid this waste. And indeed, ESG’s research found that roughly two-thirds of respondents viewed having their solid-state resources shareable as important.</li>
<li><strong>More consolidation, mixed workloads. </strong>Today, VMware environments tend to limit their consolidation when IO is a bottleneck, and they often create “application islands” to ensure there is no performance contention for critical applications. Neither of these is necessary when using a flash array. Flash invariably serves the IO demands—both in terms of IO bandwidth and randomness—of multiple workloads well.</li>
<li><strong>Accelerate VMware operations. </strong>Almost all VMware operations (snapshots, clone deployments, vMotions, etc.) can easily become storage IO bottlenecks. Naturally such operations happen significantly faster (maybe 5-10x) on platforms such as Pure’s FlashArray, with the result that IT managers are free to take more advantage of such advanced VMware functions, since they perform better and complete faster.</li>
</ul>
<h1>Solid-state in Oracle Environments</h1>
<h2>ESG Research</h2>
<p>While the move to solid-state storage being applied across the whole infrastructure is important, it is still true that, to date, most users have purchased solid-state to alleviate a performance issue with a specific application.</p>
<p>Figure  shows the specific application types that users acquired solid-state storage to support, as well as those that potential adopters expect to support with the technology. While a range of applications are cited, the most significant in terms of influencing solid-state adoption were clearly—and not surprisingly—databases/OLTP environments and financial applications/ERPs.</p>
<p>It is interesting to observe some of the differences between current users and potential adopters, where the overall increase in the number of applications mentioned by potential adopters serves to reinforce the concept of a shift toward a more horizontal usage of solid-state storage. In other words, future users are going to leverage the technology across a broad spectrum of their IT and business operations, not just for database and financial applications.</p>
<div class="graph_top">Figure 2. Specific Applications That Drove—or Are Driving—Solid-state   Storage Deployments</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2012/01/PureStoragef2.png" alt="" title="PureStoragef2" width="655" height="384" class="alignnone size-full wp-image-27698" /></p>
<h2>Pure Insights</h2>
<p>Nonetheless, in terms of applications, what has driven the market so far—and looks set to continue so to do with an increasing dominance—are exactly the sorts of things that Oracle provides. And that is the second environment where Pure and its beta customers have discovered a range of comments, best practices, and advice for flash users to consider.</p>
<ul>
<li><strong>Greater consolidation is achievable. </strong>Put simply, faster storage tends to mean higher transactional throughputs for users’ database instances, which in the end will naturally tend to mean that fewer of them will be needed (with the concomitant need for less hardware and less software license expense).</li>
<li><strong>Simpler provisioning. </strong>Today, many users find that a large part of the pain of managing storage in an Oracle environment is centered in the need to “hand-craft” the storage for each of the Oracle objects (such as DB, tmp, redo, etc.). Each of these objects has a different performance and sizing need, so each will typically therefore have a different LUN with different RAID/spindle-geometry trade-offs. Provisioning Oracle on flash (as Oracle itself is promoting) can be much simpler: “Create one LUN. Put everything in it. Done.”</li>
<li><strong>Reduced index dependencies.</strong> When addressing Oracle performance problems, a common solution is to create indexes. These improve performance but consume a lot of space and create CPU/IO overhead. By using flash, users can generally reduce the number of indexes and make the database more efficient.</li>
<li><strong>Any Oracle block size. </strong>Similar to VMware, users can pick any block size without performance worries. In the spinning disk world, the name of the game is often to try and move to larger block sizes to allow disks to be more efficient. (Although this can make the database less efficient.) With flash, the ideal tuning is often to “dial down” the block size significantly (4K or 8K), thus allowing the database to be more efficient.</li>
<li><strong>Mix workloads.</strong> Traditional disk often doesn’t serve “conflicting” workloads well, so users make many copies of their database for various operations (online transactions, analytics, or backup, for instance). Using flash, the need for multiple copies goes away, and these “conflicting” workloads can all run on the same database instance. This also means that analytics can run off live data, delivering more real-time and relevant results.</li>
</ul>
<h1>A Further Note on Performance</h1>
<p>The way the solid-state market is currently moving is all too often over-focused on performance “specs” alone, and not enough on what the real-world implications of solid-state can be. There has always been—and likely always will be—a segment of the market that is totally committed to the ultimate, marginal, ever-improving performance at any price. But this market segment is very application-specific and limited in scope. The big opportunity for flash is not only for it to become mainstream in terms of acceptance, but also to become a part of the mainstream general storage market in terms of broad adoption.</p>
<p>Some of the current performance-hype surrounding solid-state in all its forms definitely needs to be taken with a dose of reality and at times even a pinch of salt. After all, there is not an over-abundance of users or applications that are demanding many millions of continual IOPS. But there is plenty of value to be reaped. The performance of flash is a means to a number of ends as much as it is an end in itself. Therefore the pragmatic advice that Pure Storage and others are sharing about the practicalities and considerations of flash implementation is very helpful.</p>
<p>Flash may not be a panacea, but it categorically has its place. And the economical performance that it can deliver—when packaged and managed well—is capable of delivering enormous value to much of the mainstream IT community for whom serving multiple applications while driving consolidation and demanding improved value is the order of the day.</p>
<h1>The Bigger Truth</h1>
<p>As the IT world moves to adopt solid-state more widely and to use it across a growing range of applications (horizontal and infrastructural, vertical and specific), it behooves users to consider not only performing their current operations better, but also looking at changing the ways they do things. Solid-state is likely to improve their results in any case, but those results will be sub-optimal if the additional opportunities that solid-state storage offers are not harvested.</p>
<p>Some of the early implementations of flash storage and even some of the first new market entrants over the last few years have been very focused on just <em>enhancing</em> what is already in existence. That’s no bad thing per se. But there’s a new breed of vendor and approach, and Pure Storage is a prime example, that is actively seeking to <em>replace </em>the current tools and take even greater advantage of the opportunities that solid-state can confer. In other words, Pure is able to compete in, if you will, the “regular” world. Users should be prepared to be a little more flexible in their approach than they perhaps imagined … in order to benefit a lot more than they perhaps expected.</p>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/11/solid-state-storage-market-trends/"><em>Solid-state Storage Market Trends</em></a>, November 2011.</p>
<p><a name="_ftn2">[2]</a> ESG expects to interview a number of Pure Storage users early in Q1 2012 and will report its findings then.</p>
<p><a name="_ftn3">[3]</a> Source: ESG Research Report, <a href="../../../../../2010/11/the-evolution-of-server-virtualization/"><em>The Evolution of Server Virtualization</em>,</a> November 2010.<br />
<br /></br>
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		<title>A Larger Spin-Free Zone?</title>
		<link>http://www.enterprisestrategygroup.com/2011/12/a-larger-spin-free-zone/</link>
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		<pubDate>Sat, 31 Dec 2011 14:49:24 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[HDDs, SSDs, and Other Storage System Components]]></category>
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		<category><![CDATA[Mark Peters]]></category>
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		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27471</guid>
		<description><![CDATA[For my last blog of 2011 I am again turning to the topic of solid-state storage. I make no apologies for this as we seem to finally be witnessing the upward ‘hockey stick’ momentum in the use of solid-state in business storage ecosystems. This may not yet be represented in terms of relative dollar-spend-share – [...]]]></description>
			<content:encoded><![CDATA[<p>For my last blog of 2011 I am again turning to the topic of solid-state storage. I make no apologies for this as we seem to finally be witnessing the upward ‘hockey stick’ momentum in the use of solid-state in business storage ecosystems. This may not yet be represented in terms of relative dollar-spend-share – and indeed there’s no time soon when it will be represented in terms of absolute-capacity-share – <em>but</em> we are witnessing a general uptick in usage. Small – and growing – amounts of flash are appearing in storage itself, as well as the associated controllers and servers; more vendors are entering the market with a range of variously-targeted hybrid, all-flash, and software offerings…solid-state also now comes as standard on more systems…and the management software to optimize the value and impact of limited amounts of solid-state (which is therefore typically used as cache or for dynamic tiering) is coming on in leaps and bounds. <em> </em></p>
<p>Why the uptick? Steve Wexler asked me just that question for a recent Network World article, and I quote from his piece:</p>
<p><em>…everyone will finally get used to the idea that most of the basis for the increased adoption of solid state is – surprisingly perhaps – economic, because the performance of solid state usually allows an economic improvement elsewhere (less short-stroking for instance is the obvious example). “For most users and apps (there’s always edgy exceptions) the raw performance of solid state exceeds what they can realistically use… however it is that very performance that frees them to make other changes that deliver economic value, both in their storage/IT and for their business.”</em></p>
<p>As I mentioned in my last blog entry ESG conducted in-depth research in the second half of 2011 (here’s the <a href="../../../../../2011/11/solid-state-storage-market-trends/" target="_blank">link</a> if you subscribe to our research) to find out what is going on in the solid-state storage market and in the minds of users regarding both their adoption and use of solid-state. The second ESG Brief on the topic has also just been posted (<a href="../../../../../2011/12/solid-state-storage-application-is-changing-as-technologies-markets-and-user-understanding-mature/">here’s the link</a>) and it deals specifically with the applications to which solid-state is now being applied (the first Brief from earlier in December dealt with adoption rates and the influences upon them). A couple of the key points from an application perspective are these:</p>
<ol>
<li>Whereas solid-state has to date often been bought in association with particular applications and/or workloads, <em>planned </em>solid-state purchases are more likely to be for ‘horizontal’ infrastructural value – just over half of potential solid-state storage adopters in the research did not believe that their organizations will deploy the technology as a means to address specific application performance challenges, but will use it more generally across workloads.</li>
<li>Users have a growing understanding of the value of solid-state in virtualized environments &#8211;   current users of solid state were more than twice as likely as potential adopters to single out IO bottlenecks caused by server virtualization as the primary reason for initial solid-state storage adoption.</li>
</ol>
<p>Because of the easier use, growing choice and understanding, and economic value – and me not being one to ever miss a punning opportunity! – I feel certain that 2012 will be a year of solid progress for solid-state as a storage tool.</p>
<p>You can read Mark&#8217;s other blog entries at <a href="http://www.thebusinessofstorage.com/" target="_blank">The Business of Storage.</a></p>
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		<title>Research Brief: Solid-state Storage Application Is Changing as Technologies, Markets, and User Understanding Mature</title>
		<link>http://www.enterprisestrategygroup.com/2011/12/solid-state-storage-application-is-changing-as-technologies-markets-and-user-understanding-mature/</link>
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		<pubDate>Wed, 28 Dec 2011 18:43:21 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Briefs]]></category>
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		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27444</guid>
		<description><![CDATA[The increasing use of solid-state is—in a generic sense—well documented. But what specifically it is being used for is less well known. Recent ESG primary research investigated and found recent significant changes in—and broadening of—the applications for which solid-state is being deployed. It is making the move from a vertical application problem “fixer” to a [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract">The increasing use of solid-state is—in a generic sense—well documented. But what specifically it is being used for is less well known. Recent ESG primary research investigated and found recent significant changes in—and broadening of—the applications for which solid-state is being deployed. It is making the move from a vertical application problem “fixer” to a broader horizontal infrastructural play. In so doing, it is becoming a useful and accepted tool to help improve the results of endeavors such as server virtualization and automated tiering.</div>
<private_premium>
<h1>The State of Solid-state Storage</h1>
<p>Solid-state storage is far from new. In fact, it first appeared as a dynamic random access memory-based (DRAM) device back in the late 1970s and has been a popular, but limited, niche market ever since. Flash memory (NAND) changed all that by presenting the market with a solid-state storage option that is non-volatile in nature, not stratospheric in price, and capable of enabling innovative vendors to package the technology cleverly to drive function and economic value.</p>
<p>If hype alone determined market adoption of any given technology, then solid-state storage would already have taken over much of the storage world. Certainly, the attractions of solid-state are pretty apparent: performance (often as much a means as it is an end) combined with compactness and low power consumption. While utilization rates of solid-state storage devices can typically be driven higher than those for spinning disks, this does not yet obviate the significant price differential between the two broad categories.</p>
<p>In terms of business computing, the latest “Flash Era” began about four years ago. Today, every storage system vendor offers at least one flash variant (often more), and a host of new independent companies are in various stages of launch and stealth. As the user base grapples to digest the opportunity, vendors are laying out a wide assortment of solid-state storage options that fall into three main infrastructural implementation types: in the server, in the storage subsystem, or as a standalone appliance/array. Two main usage options also exist: persistent storage (a tier) or temporarily stored copies of data (a cache).</p>
<p>But what is actually happening in the market and in the minds of IT managers? How and where is solid-state being used? ESG recently embarked on a quantitative end-user research study<a href="#_ftn1">[1]</a> to investigate the nature of solid-state storage applications.</p>
<h1>ESG Market Research and Key Application Conclusions</h1>
<p>ESG conducted an in-depth survey of 223 IT professionals concerning their organizations’ current and planned usage of solid-state storage technology. Survey participants represented enterprise-class (1,000+ employees) organizations in North America (United States and Canada). Based on the data collected from this survey, ESG’s key conclusions regarding the applications of solid-state storage are as follows:</p>
<ul>
<li><strong>Solid-state has historically often been bought in association with particular applications and/or workloads. </strong>Nearly two-thirds of current solid-state storage users report that their organizations purchased the technology to alleviate performance challenges associated with a <em>specific</em> application.</li>
<li><strong>Planned solid-state purchases are more likely to be for “horizontal” infrastructural value. </strong>More than half of potential solid-state storage adopters <em>do not</em> believe that their organizations will deploy the technology as a means to address specific application-performance challenges, but rather they will use it more generally across workloads.</li>
<li><strong>Users have a growing understanding of the value of solid-state in virtualized environments. </strong>Current users were more than twice as likely as potential adopters to single-out IO bottlenecks caused by server virtualization as the primary reason for initial solid-state storage adoption.</li>
<li><strong>Solid-state and automated tiered storage are linked. </strong>Automated storage tiering supports the concept of—and drives the need for—more-in-demand data to be aligned with a higher-performing storage tier such as solid-state. It makes sense that a significant number of organizations, both current users and potential adopters of solid-state storage, have seen tiering serve as a catalyst for solid-state storage adoption. Interestingly, nearly one-third of current solid-state storage users report that solid-state technology actually drove their initial deployment of automated tiered storage.</li>
</ul>
<h1>Research Findings and Commentary</h1>
<h2>Changing Use Cases</h2>
<p>Sixty-two percent of <em>current</em> solid-state storage users report that their organizations purchased it in order to alleviate performance challenges associated with a specific application (see Figure 1). Conversely, more than half of <em>potential</em> solid-state storage adopters do not believe that their organizations will deploy the technology as a means to address specific application performance challenges. This data shows the shift toward solid-state storage having broader/more horizontal applicability. It may also reflect the increasing availability of auto-tiering and caching options for solid-state that preclude users from having to be quite so specific in their upfront knowledge of how solid-state will be leveraged.</p>
<div class="graph_top">Figure 1. Solid-state Storage as a Solution to   Specific Application Performance Challenges</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2011/12/Solid-stateApplicationf1.png" alt="" title="Solid-stateApplicationf1" width="657" height="356" class="aligncenter size-full wp-image-27448" /></p>
<h2>Specific Applications for Which Solid-state Is Used</h2>
<p>Figure 2 shows the specific application types for which solid-state storage was acquired and the applications that potential adopters expect to support with the technology. While a range of applications are cited, the most significant in terms of influencing solid-state adoption were clearly—and not surprisingly—databases/OLTP and financial applications/ERP. It is interesting to observe some of the differences between current users and potential adopters: The overall increase in the number of applications mentioned by potential adopters serves to reinforce the concept of a shift toward a more horizontal usage of solid-state storage. In other words, future users are going to leverage the technology across a broad spectrum of their IT and business operations, not just for database and financial applications.</p>
<div class="graph_top">Figure 2.   Specific Applications that Drove—or Are Driving—Solid-state Storage   Deployments</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2011/12/Solid-stateApplicationf2.png" alt="" title="Solid-stateApplicationf2" width="647" height="526" class="aligncenter size-full wp-image-27449" /></p>
<h2>Alleviating IO Issues In Virtualized Server Environments</h2>
<p>Storage performance is a widely recognized challenge stemming from deployments of server virtualization technology. In fact, ESG research has revealed that more than 20% of organizations have experienced performance challenges in the disk systems that support their virtual server environments.<a href="#_ftn2">[2]</a> As such, it is not surprising that more than one-third (38%) of current users identified the alleviation of IO bottlenecks caused by server virtualization as the <em>primary</em> reason for their organization’s initial deployment of solid-state storage. Similarly, more than half of potential adopters (59%) divulged that it was at least one of the reasons for deploying or considering solid-state storage.</p>
<p>However, the fact that current users were more than two times as likely as potential adopters to single-out server virtualization performance challenges as the primary reason for solid-state storage adoption further highlights the technology’s shift toward more broad applicability.</p>
<h2>Linking Solid-State Storage and Automated Tiering</h2>
<p>Automated tiered storage refers to the process of aligning different data types with the most appropriate (which often translates to “most economical”) underlying storage assets, based on criteria such as business value, performance requirements, and/or expected frequency of access—all with little or no manual intervention. In terms of the tie to solid-state storage, nearly one-quarter (24%) of current users are already leveraging automated tiered storage technology, compared with 17% of potential adopters.</p>
<p>But is there a direct linkage beyond commonality? Clearly, such automated tiering supports the concept of—and drives the need for—frequently accessed and/or transactional data to align with a higher-performing storage tier, such as solid-state. As seen in Figure 3, potential solid-state storage adopters were almost twice as likely as current users (41% vs. 23%, respectively) to dismiss a connection between the two technologies. That being said, the number of organizations that have seen tiering serve as a catalyst for solid-state storage adoption (45% of current users and 59% of potential adopters) does demonstrate a relationship.</p>
<p>ESG expects that the linkage between solid-state and storage tiering will become tighter and better understood over the short- to medium-term (i.e., one to three years), as more users appreciate the potential economic value that they can derive from the synergy of the two technologies. In fact, this burgeoning relationship further signifies that solid-state storage is becoming a strategically significant solution, rather than a tactical point-product deployed to solve one-off issues such as performance.</p>
<div class="graph_top">Figure 3.   Connection Between Automated Tiered Storage Technology and Solid-state   Storage</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2011/12/Solid-stateApplicationf3.png" alt="" title="Solid-stateApplicationf3" width="636" height="389" class="aligncenter size-full wp-image-27446" /></p>
<h1>The Bigger Truth</h1>
<p>As users figure out solid-state’s generic, infrastructural value—and as vendors expand their automated offerings to help the users take advantage in a more automated fashion—so we can expect that deployment of a small amount of solid-state storage will become a standard practice among the majority of users.</p>
<p>As a horizontal “turbo-boost”—one that is not only sprinkled broadly across applications, but also is used to enhance general IT needs such as tiering and virtualization—solid-state can offer users a significantly improved “bang” for their not-inconsiderable “buck.” As such, the percentage of IO handled by solid-state will far exceed its share of the storage dollar spend and/or of the total installed storage capacity.</p>
<p>This may change years from now, as more advanced foundational solid-state technologies emerge. But, for the moment, solid-state looks set to become established as a small but valuable play in capacity terms, and as a huge play in IO importance. In many ways, users’ attention regarding solid-state is turning from a narrow application focus to one that has broader applicability.</p>
<hr size="1" /><a name="_ftn">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/11/solid-state-storage-market-trends/"><em>Solid-state Storage Market Trends</em></a>, November 2011. The full report is freely available to ESG’s research subscribers or as a one-off purchase.</p>
<p><a name="_ftn">[2]</a> Source: ESG Research Report, <a href="../../../../../2010/11/the-evolution-of-server-virtualization/"><em>The Evolution of Server Virtualization</em>,</a> November 2010.<br />
<br /></br>
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		<title>Research Brief: Solid-state Storage Adoption Is on the Rise</title>
		<link>http://www.enterprisestrategygroup.com/2011/12/solid-state-storage-adoption-is-on-the-rise/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/12/solid-state-storage-adoption-is-on-the-rise/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 12:00:14 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
				<category><![CDATA[Briefs]]></category>
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		<category><![CDATA[Mark Peters]]></category>
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		<category><![CDATA[solid-state drive (SSD)]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27419</guid>
		<description><![CDATA[If received opinion and market commentaries are an accurate guide, they suggest that the use of solid-state storage is increasing. Recent ESG primary research found that the facts do indeed support this—just over a half of the enterprise-class end-users surveyed either already have solid-state in some form or plan to have it by mid-2012. While [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract">If received opinion and market commentaries are an accurate guide, they suggest that the use of solid-state storage is increasing. Recent ESG primary research found that the facts do indeed support this—just over a half of the enterprise-class end-users surveyed either already have solid-state in some form or plan to have it by mid-2012. While improved performance remains the number one motivation for solid-state adoption, it is far from the only reason; and those users that have made the leap to include solid-state in their storage infrastructure are overwhelmingly satisfied with the results.</div>
<private_premium>
<h1>The State of Solid-state Storage</h1>
<p>Solid-state storage is far from new. In fact, it first appeared as a dynamic random access memory-based (DRAM) device back in the late 1970s and has been a popular, but limited, niche market ever since. Flash memory (NAND) has changed all that by presenting the market with a solid-state storage option that is non-volatile in nature, that is not stratospheric in price, and that enables innovative vendors to package the technology cleverly in order to drive function and economic value. If hype alone determined market adoption of any given technology, then solid-state storage would already have taken over much of the storage world. Certainly, the attractions of solid-state are pretty apparent: performance (often as much of a means as well as an end) combined with compactness and low power consumption. While the utilization rates of solid-state storage devices can typically be driven higher than those for spinning disks, this does not yet obviate the significant price differential between the two broad categories.</p>
<p>In terms of business computing, the latest “Flash Era” began about four years ago. Today, every storage system vendor offers at least one flash variant (often more) and there are a host of new independent companies in various stages of launch and stealth. As the user base grapples to digest the opportunity, vendors are laying out a wide assortment of solid-state storage options that can be segmented into three main infrastructural implementation types: in the server, in the storage subsystem, or as a standalone appliance/array. There are also two main usage options: persistent storage (a tier) or temporarily stored copies of data (a cache). But what is actually happening in the market and in the minds of IT managers? ESG recently embarked on a quantitative end-user research study<a href="#_ftn1">[1]</a> to investigate the extent and impact of solid-state storage adoption.</p>
<h1>ESG Market Research and Key Adoption Conclusions</h1>
<p>ESG conducted an in-depth survey of 223 IT professionals concerning their organizations’ current and planned usage of solid-state storage technology. Survey participants represented enterprise-class (1,000+ employees) organizations in North America (United States and Canada). Based on the data collected from this survey, ESG’s key conclusions regarding solid-state adoption are as follows:</p>
<ul>
<li><strong>Solid-state storage usage is increasing.</strong> More than one-third of total respondents indicated that their organizations are leveraging solid-state storage in some form today. Additionally, 17% have plans to deploy the technology within the next 12 months, while another 18% are in the evaluation phase.</li>
<li><strong>Solid-state drives (SSDs) are the most common solid-state storage implementation type. </strong>Because the latest wave of solid-state usage started with this implementation, it is not surprising that nearly half of current users are leveraging this option today. Looking ahead, standalone solid-state storage appliances —whether serving as primary storage or a cache—appear poised to make the most significant gains over the next year and a half in terms of market adoption among both current users and potential adopters.</li>
<li><strong>Performance is still viewed as the biggest solid-state storage adoption driver &#8230;</strong> Improved performance is the most recognized advantage that solid-state storage provides over traditional mechanical drives, and nearly half of potential adopters point to performance as the key reason their organization is considering the technology.</li>
<li><strong>… But reliability is also now being recognized as a key consideration for solid-state adoption. </strong>As recently as a few years ago, there was considerable negative press about solid-state longevity and duty cycles, so many viewed this as a solid-state concern. However, because hard disk drives (HDDs) are composed of moving components, solid-state storage is typically more reliable—a fact that many current users have witnessed firsthand.</li>
<li><strong>Cost and immaturity are the top perceived inhibitors for non-adopters. </strong>Solid-state storage is still expensive relative to HDDs; more than half of organizations with no interest in solid-state storage point to its cost relative to HDDs as an impediment to adoption. The other significant barrier to solid-state storage implementation is the feeling that the technology is still relatively immature at this point—not an uncommon sentiment toward new and leading-edge IT solutions.</li>
</ul>
<h1>Research Findings and Commentary</h1>
<p><strong>Adoption Trends</strong></p>
<p>When asked about solid-state usage trends, more than one-third (34%) of respondents indicated that their organizations are leveraging solid-state storage technology in some form today (see Figure 1). It is important to note that the percent of usage (i.e., adoption) far exceeds the share of the total storage market—whether measured in revenue or total capacity shipped—represented by solid-state storage, which is neither surprising nor likely to change anytime soon. <em>At least for the foreseeable future and for the majority of users, solid-state storage is something that is used in small amounts for big effects</em>.</p>
<div class="graph_top">Figure 1. Solid-state Storage Adoption</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2011/12/solidstateadoptionf1.png" alt="" title="solidstateadoptionf1" width="644" height="370" class="aligncenter size-full wp-image-27421" /><br />
<strong>Length of Adoption</strong></p>
<p>As mentioned, the latest era in the use of solid-state was initiated some four years ago; it is, therefore, no surprise that the percentage of users who have had the technology installed for a longer time is lower than those that have implemented the technology more recently. According to the data in Figure 2, only about a quarter of current users (26%) have had solid-state for more than two years, while 42% report a year or less with the technology. This is likely the result of two things: first, the natural cadence of anything new (which is the perception of solid-state to many) and second, the fact that the number of vendors offering solid-state was initially limited, and it took some time for a solid-state offering to be a “standard.”<a href="#_ftn2">[2]</a> All that being said, in terms of having clear perceptions about the expected and achieved value of solid-state, more than half (58%) of the organizations with solid-state storage currently deployed have been using the technology for at least one year.</p>
<div class="graph_top">Figure 2. Length   of Time Since Solid-state Storage Was Adopted By Users</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2011/12/solidstateadoptionf2.png" alt="" title="solidstateadoptionf2" width="645" height="369" class="aligncenter size-full wp-image-27422" /><br />
<strong>Solid-state Purchase Motivations and Satisfaction</strong></p>
<p>Improved performance is by far the most recognized advantage that solid-state storage provides over traditional mechanical drives. More than one-third (36%) of current users cited it as the key driver of initial solid-state storage deployments. To put this benefit into context, solid-state storage has the potential to accommodate more than 30 times the IO bandwidth of traditional HDDs. Improved reliability and enhanced power and cooling efficiency were the next most-cited considerations behind solid-state storage adoption. Due to the fact that hard disk drives are composed of moving components, solid-state storage is typically more reliable and requires less power and cooling because there are no spinning platters to break or generate heat. The position of reliability as a positive consideration is interesting in light of the fact that a few years ago, there was considerable negative press about solid-state longevity and duty cycles. Editorially, this change in perception is probably just as much a factor of all vendors now having solid-state offerings as it is of the real advances made in engineering palliatives to drive reliability up. It is also noteworthy, especially for vendors, that while 36% of respondents identified performance as the primary reason their organization deployed solid-state storage, nearly two-thirds selected <em>something other</em> than performance.</p>
<p>In terms of satisfaction, Figure 3 demonstrates that the vast majority of users (ranging from 78% to 92%) are either “satisfied” or “very satisfied” with their purchase across a range of key criteria. This testifies to the general capabilities of solid-state storage in all its various form factors and implementations.</p>
<div class="graph_top">Figure 3. Has   Solid-state Storage Technology Met Expectations?</div>
<p><img src="http://www.enterprisestrategygroup.com/media/wordpress/2011/12/solidstateadoptionf3.png" alt="" title="solidstateadoptionf3" width="657" height="378" class="aligncenter size-full wp-image-27423" /></p>
<h2>The Bigger Truth</h2>
<p>Given that just about every single storage vendor is actively promoting the benefits of solid-state, it looks like a foregone conclusion that the adoption of the various technologies in the “solid-state storage” umbrella description will continue to ramp up over the next couple of years. Considering the large number of emerging start-ups, the choices for IT organizations will be plentiful. Indeed, as user knowledge of solid-state capabilities improves, and as the functional and financial value of the vendor offerings increases, broad adoption of solid-state looks inevitable. ESG’s research findings show that early users are mainly satisfied, and when asked about their perceptions of solid-state storage, nearly two-thirds of respondents indicated that they currently view it as a niche technology, <em>but</em> expect it to have widespread applicability in the future (although a further 15% believe it has already achieved that status). All that said, the broad adoption of solid-state storage is unlikely to make much of a dent in the overall traditional spinning disk drive market, at least in terms of volume/capacity, and at least for the next few years. HDDs will continue to dominate the bulk capacity and revenue number, although there will be a growing market beach-head for all sorts of solid-state implementations—all the way from “turbo-boosts” to existing systems to stand-alone flash-based arrays (whether 100% flash or hybrid). The bottom line is that—on average—a relatively small amount of solid-state will soon be standard practice in most environments.</p>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/11/solid-state-storage-market-trends/"><em>Solid-state Storage Market Trends</em></a>, November 2011. The full report is freely available to ESG’s research subscribers or as a one-off purchase.</p>
<p><a name="_ftn2">[2]</a> Solid-state is now becoming “standard” in two ways; both because it is offered in some form by every storage vendor, and because vendors are gradually beginning to package solid-state as a regular, non-optional part of systems.<br />
<br /></br>
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		<title>Holiday Thoughts – and Disk Drives</title>
		<link>http://www.enterprisestrategygroup.com/2011/12/holiday-thoughts-%e2%80%93-and-disk-drives/</link>
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		<pubDate>Thu, 22 Dec 2011 15:11:17 +0000</pubDate>
		<dc:creator>Steve Duplessie</dc:creator>
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		<description><![CDATA[‘Tis the season to distort reality to one’s benefit – fa la la la la,la la la la. Both WD and Seagate have decreased their drive warranties as of late – which is entirely due to the fact that they can’t make enough drives (or components) to support revenue demand – so why bother making [...]]]></description>
			<content:encoded><![CDATA[<p>‘Tis the season to distort reality to one’s benefit – fa la la la la,la la la  la.</p>
<p>Both <a href="http://www.wdc.com/en/" target="_blank">WD</a> and <a href="http://www.seagate.com/www/en-us/" target="_blank">Seagate</a> have decreased their drive warranties as of late – which is entirely due to the  fact that they can’t make enough drives (or components) to support revenue  demand – so why bother making them for (gasp!) free warranty support? I have  zero issue with this – what I take issue with is the fact that they are  flagrantly distorting the truth by saying it has nothing to do with the Thailand  floods that have crippled their supply chains. Just tell me the truth – we have  to support revenue first because we are publicly traded companies and if we  don’t, our stockholders (who own our company) will be slaughtered and ultimately  fire our asses. Is that so hard?</p>
<p>Both <a href="http://www.hp.com/" target="_blank">HP</a> and <a href="http://www.emc.com/" target="_blank">EMC </a>have apparently begun raising  prices on enterprise drives, which is interesting because their costs have not  gone up. They buy so many drives that they are contractually guaranteed to  supply at a fixed cost – for a while more anyway. Bill Belichick would call this  “playing situational football” – take advantage of the situation you are in.</p>
<p>Speaking of drives, have you seen the cost of low-end drives doubling?? Hate  to say I told you so…(I don’t hate to say it, in fact, I enjoy it  immensely).</p>
<p>I’d like to wish a happy holiday to my good friend Jacob Herbst. Hang in  there my friend.</p>
<p>Do you think <a href="http://www.oracle.com/index.html" target="_blank">Oracle</a> getting pummeled three days before Christmas is  karma?</p>
<p>I still believe the most interesting times for the IT business are in front  of us. I think we’ll see more disruption to the status quo and more new money  made in the next 5 years than in the previous 50 potentially. At least on the  disruption front. I could be rationalizing my chosen career, but I see big  storms brewing. God, I love a big, messy, market.</p>
<p>In every revolution – a chunk of the giants representing the victors of the  status quo fall. Most of the time there is at least one “who could not fail”  that does just that. (Soviet Union, Digital, MF, Lehman). Who will it be? While  it’s hard to imagine an EMC, <a href="http://www.ibm.com/us/en/" target="_blank">IBM</a>, HP, Oracle, <a href="http://www.cisco.com/" target="_blank">Cisco</a>, etc., falling – statistically, one of that genre will  do just that.</p>
<p>How come we get all riled up when talking about IT vendors’ “integrated  stacks” as trying to “lock us in” so we are beholden to them and make our  subsequent buying decisions based on what they tell us? Yet, we blindly accept  an entirely closed system, totally locked in, and, in fact, approach it with joy  and awe when it comes to <a href="http://www.apple.com/" target="_blank">Apple</a>? You know when I buy a new computer, phone, tablet, (TV  soon)? When Apple tells me to. Kind of funny. I bitch about Oracle, but don’t  think twice about Apple.</p>
<p>I’m worried about 2012. The U.S. has no political leaders interested in doing  the right thing for the country or the world, for that matter. We are economic  train wrecks who act like 9 year olds and spend (print) well beyond our means.  China is the bank of the U.S. We refuse to make the logical, difficult, but  inevitable decision to cut spending to a level that we can actually afford.</p>
<p>If you, the normal person, reach debt levels you can’t sustain, well, the  people you owe money to shut you down. In the U.S. government, we just print  more. It’s the equivalent of saying “I can’t be out of money, I still have  checks.”</p>
<p>More than the U.S. stupidity, Europe will be the problem. They have the same  9 year olds running their economies, only they all hate their neighbors and  refuse to be told what to do by anyone. My fear is that one or more of these  bankrupt countries will inevitably fail, which will cause the rest of Europe to  stop spending stupidly. That will result in the #1 buyer of IT products,  governments, no longer buying IT products. That will mean 20%+ of IT  manufacturers’ business will shut down hard, and then it’s just a matter of time  before the same thing happens in the world’s biggest market – the U.S. The U.S.  government has been the #1 buyer of IT stuff for a long time. Take that away and  watch the panic.</p>
<p>I hate to be a bummer, but it appears the only way we avoid a big meltdown in  2012 is:</p>
<ul>
<li>A: hope that no one notices all of our countries have the fiscal discipline  of a 4 year old in a candy store with a thousand dollars of credit.</li>
<li>B: Governments continue to (print) spend money they don’t have on stuff like  IT gear in order to “stimulate the economy,” and hope no one (China) decides to  foreclose since we can’t service the interest on our debts, let alone ever hope  to get out of those debts.</li>
</ul>
<p>As soon as <a href="http://www.netapp.com/us/" target="_blank">NetApp</a> starts demanding krugerrands as payment, watch out.</p>
<p>Having said that, Asia remains a comparatively vibrant growth sector, along  with the BRIC countries. If Europe hits the panic button, expect all the vendors  to double down on those markets.</p>
<p>Ponder that over a couple thousand eggnogs, why don’t you?</p>
<p>As bad as things are, or might be, we need to remember that they can always  be worse. It’s easy to forget the simple joys of life sometimes. I thank god I  get to do what I do, for as long as I’m allowed to do it. What a world we live  in where a dope like me can get paid to wrestle intellectually with tech and  market dynamics – and then talk about it!</p>
<p>So I’m grateful to all of you. You read me, you sometimes listen to me, you  argue with me, and you entertain me. What’s better than that?</p>
<p>I’m grateful that my wife still tolerates me. I’m grateful that my kids are  healthy – and they still live in a place where they themselves remain their  greatest barriers to success – not anything else.</p>
<p>I’m grateful that the world is a much, much, smaller place than it was even a  few years ago. It’s a far more interesting world with all of you in it –  connected.</p>
<p>I’m grateful that at this pace, by the time I die, cell service in the U.S.  might be as good as it is in east shithead, China.</p>
<p>I’m grateful that I was never good enough to play any college sports, and  thus was able to avoid being molested.</p>
<p>I’m grateful for the unsung heroes of IT – those who have real jobs, mostly  unthanked impossible jobs, who show up every day and put up with all sorts of  b.s. from inside and out – and still find a way to make things work that never  should.</p>
<p>Happy holidays to all. See you next year!</p>
<p>You can read Steve&#8217;s other blog entries at <a href="http://www.thebiggertruth.com/" target="_blank">The Bigger Truth.</a></p>
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		<title>A Solid State of Christmas</title>
		<link>http://www.enterprisestrategygroup.com/2011/12/a-solid-state-of-christmas/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/12/a-solid-state-of-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 14:37:45 +0000</pubDate>
		<dc:creator>Mark Peters</dc:creator>
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		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=27401</guid>
		<description><![CDATA[As Christmas approaches I’m not sure what I want more under my analyst tree: more solid-state vendors and products, or perhaps a day or two when I’m not talking just about solid-state!? You would think that each vendor (whether big systems houses, start-ups or stealth organizations) had uncovered something as miraculous as a virgin birth! [...]]]></description>
			<content:encoded><![CDATA[<p>As Christmas approaches I’m not sure what I want more under my analyst tree:  more solid-state vendors and products, or perhaps a day or two when I’m not  talking just about solid-state!? You would think that each vendor (whether big  systems houses, start-ups or stealth organizations) had uncovered something as  miraculous as a virgin birth! Truth be told, of course, there is something  pretty amazing in what solid-state does. Not so long back I was at a conference  listening to an end-user: he represented a large legal organization and was  talking of the impact of solid-state, relative to a big online report that all  the partners wanted to see in slightly different views on a daily basis. It  doesn’t sound that dramatic at first blush – once solid-state was introduced,  this particular IT manager was able to reduce the service time to produce each  version of the report on demand from roughly 45 seconds to 20 seconds or less.  Good, but…. However, when you take into account that this happened Monday  through Friday for 3-400 partners, each of whom commands a billing rate of  around $3-400 per hour, then you start to get an idea of the impact [when the  Holiday season festivities start to overcome you, I suggest a few quiet minutes  with the above information and a calculator….you’ll be amazed at how the real  dollar values mount up, not to mention satisfaction levels and opportunity-value  at the organization in question].</p>
<p>This small but very precise example is just one insight into why solid-state  is commanding such attention of late; real performance impacts that can lead to  measurable business value. So, in the second half of last year ESG conducted  in-depth research (here’s the <a href="../../../../../2011/11/solid-state-storage-market-trends/" target="_blank">link</a> if you subscribe to our research) to find out what is  going on in the solid-state storage market and in the minds of users regarding  both their adoption and use of solid-state. We wanted to replace guesswork and  assumption with accuracy and fact – after all, in this business it’s easy to  equate the amount of discussion around a particular topic with the amount of  implementation and forget that adoption curves are way different to  chat/blogosphere trending curves!</p>
<p>Here’s what some of the headline results told us -</p>
<ol>
<li>The use of all sorts of solid-state is increasing, although obviously it  represents way more as a percentage of IO than as a percentage of TB.</li>
<li>Users are pretty happy with what they’re getting in terms of results,  although (and this is an editorial, anecdotal comment outside of the research)  many users I’ve spoken with lately are frustrated at the ‘specsmanship’ that has  permeated the market of late and which leads to some disappointment relative to the marketing promises  <em>despite </em>impressive and pleasing absolute results!</li>
<li>The uses of solid-state are shifting, both in its physical placement within  server and storage infrastructures and its implementation (SSD’s remain popular  but cards used as caches and all/hybrid flash appliance are becoming more  available) as well as its application focus (which is moving from largely  vertical to be more a horizontal play).</li>
</ol>
<p>Because the results are so interesting and pertinent to the market, my  Christmas and New Year present to those committed enough to read this blog  regularly is to let you know that a couple of briefs will be posted in the next  week or so (one is planned before Christmas and one before the New Year). These  two pieces will cover the research highlights of – respectively – the adoption  and application of solid state. Keep an eye on the ESG home page for the  postings. Meantime, enjoy the mathematical challenge I set you  - chances are  you’ll be working out the answer on something that uses solid-state!</p>
<p>You can read Mark&#8217;s other blog entries at <a href="http://www.thebusinessofstorage.com/" target="_blank">The Business of Storage</a>.</p>
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