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	<title>Enterprise Strategy Group X Data Center Power and Cooling</title>
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		<title>A cool customer use of the QLogic iSR</title>
		<link>http://www.enterprisestrategygroup.com/2011/11/a-cool-customer-use-of-the-qlogic-isr/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/11/a-cool-customer-use-of-the-qlogic-isr/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 15:48:49 +0000</pubDate>
		<dc:creator>Tony Palmer</dc:creator>
				<category><![CDATA[Block Based Disk Storage Systems]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Data Center Facilities Infrastructure]]></category>
		<category><![CDATA[ESG Lab]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Tony Palmer]]></category>
		<category><![CDATA[customer story]]></category>
		<category><![CDATA[QLogic]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=26905</guid>
		<description><![CDATA[In a recent ESG Brief: QLogic iSR Accelerates Data Migrations,  ESG Analyst Bob Laliberte nails the data migration challenges virtualization brings to the data center, and the value QLogic offers with their solution… ESG Lab tested the iSR 6200 series and documents the results in a just-published  Lab Validation report that found it to be [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent ESG Brief: QLogic iSR Accelerates Data Migrations,  ESG Analyst Bob Laliberte nails the data migration challenges virtualization brings to the data center, and the value QLogic offers with their solution…</p>
<p>ESG Lab tested the iSR 6200 series and documents the results in a just-published  Lab Validation report that found it to be a flexible, easy-to-use, and high-performance universal data migration tool.</p>
<blockquote><p>See also:  <a title="ESG Brief: QLogic iSR Accelerates Data Migrations" href="http://t.co/v5oh6AyM" target="_blank">ESG Brief: QLogic iSR Accelerates Data Migrations</a></p>
<p>See also:  <a title="ESG Lab Report: QLogic iSR 6200 Series" href="http://www.enterprisestrategygroup.com/2011/11/qlogic-intelligent-storage-router/" target="_blank">ESG Lab Report: QLogic iSR 6200 Series</a></p></blockquote>
<p>While this is all pretty cool, the most interesting use case that I heard came from an end-user and had NOTHING to do with Data Migration (other than avoiding it altogether).</p>
<p>This end-user has month-end batch processes that require huge CPU, memory, and storage performance for just a few days each month. For the rest of the time, they need to have <em>access</em> to the data, but nothing much else happens. For less than one week a month, these apps live on big, honking, multi-core servers with massive amounts of RAM and 8G FC connectivity to enterprise storage arrays . Once processing is done, the VMs are moved using vMotion to 1u servers with minimal configurations and iSCSI connectivity only, freeing up resources on the big machines for other critical apps. They keep an iSR 6250 permanently inline to route between the iSCSI and FC SANs, so they don’t have to move the large dataset along with the VM.</p>
<p><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px none;" title="Cool customer scenario using Qlogic iSR" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/11/Qlogic_ISR_TPblog1.png" border="0" alt="Cool customer scenario using Qlogic iSR" width="600" height="259" /></p>
<p>While this is not a scenario we tested in the <a title="ESG Lab Report: QLogic iSR 6200 Series" href="http://www.enterprisestrategygroup.com/2011/11/qlogic-intelligent-storage-router/" target="_blank">ESG Lab Report</a>, it uses the validated capabilities of the iSR in a clever way to provide real operational efficiency.</p>
<p>Solutions like this is why technology will always be cool.</p>
<p>Tony</p>
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		<title>Data Center Infrastructure Management Yields Significant Savings: Viridity Software EnergyCenter 2.0 Enables Smarter IT Asset Investment and Placement Decisions</title>
		<link>http://www.enterprisestrategygroup.com/2011/09/optimized-energy-resources-yield-significant-savings-viridity-energycenter-2-0/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/09/optimized-energy-resources-yield-significant-savings-viridity-energycenter-2-0/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:09:13 +0000</pubDate>
		<dc:creator>Garrett Doherty</dc:creator>
				<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Data Center Power and Cooling]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Power Management Software and Services]]></category>
		<category><![CDATA[EnergyCenter]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[Viridity]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=25247</guid>
		<description><![CDATA[Optimizing resources through the effective utilization of data center infrastructure management (DCIM) solutions can have a major impact on OPEX and CAPEX budgets. While most are consolidating data centers and virtualizing infrastructure, a key piece of the puzzle has been ignored: power consumption. Those in power-constrained geographies are learning all too quickly about the need [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract">Optimizing resources through the effective utilization of data center infrastructure management (DCIM) solutions can have a major impact on OPEX and CAPEX budgets. While most are consolidating data centers and virtualizing infrastructure, a key piece of the puzzle has been ignored: power consumption. Those in power-constrained geographies are learning all too quickly about the need to monitor energy consumption, especially as it pertains to supporting business applications. <a href="http://www.viridity.com/" target="_blank">Viridity Software</a> is helping organizations to monitor, optimize, and manage data center space, power, and cooling as they dynamically relate to IT assets and utilization. In doing so, Viridity is providing the business-level insight to make intelligent decisions that can lead to significant savings, as well as better IT investment and placement decisions.</div>
<private_standard>
<h1>Overview</h1>
<p>Enterprise IT organizations face many daunting challenges as their environments continue to grow in size and complexity, and energy costs continue to rise. Some can’t even get past the simple question of “What am I paying to run?” Visio diagrams and Excel spreadsheets are typically rendered obsolete moments after creation as moves, adds, and changes occur almost constantly. This problem is magnified in highly dynamic, virtualized environments where if organizations are not careful, they can unwittingly concentrate workloads into one area—actually driving up costs and limiting the usefulness of the data center, which is exactly opposite of what virtualization should be delivering. Further complicating the issue is the disconnect between IT and facilities management: IT winds up providing power and cooling inefficiently at best and powering applications and services that have long been orphaned or stranded at worst. If, as expected, data center power and cooling costs exceed infrastructure costs in the near future, this could present a significant and costly problem for many organizations.</p>
<p>Even worse, this general lack of visibility into and understanding of IT infrastructure and power resources could ultimately impact the IT organization’s ability to respond to business needs. Given that ESG research indicates that the ability to improve business processes and enable the IT environment to support business growth is a significant justification in IT purchases, one would expect more organizations to focus on power consumption (see Figure 1).<a href="#_ftn1">[1]</a></p>
<p>Given the highly competitive global marketplace, the ability to respond quickly will decide which organizations succeed and which will fail. Most are taking steps to consolidate and optimize their data centers, including the powering thereof, to become more agile. Optimization becomes more critical as data centers mature, experience periods of rapid growth, and reach power and cooling ceilings. IT must know what it has and how to optimize it if it is going to be able to rapidly accommodate new requests.</p>
<div class="graph_top">Figure 1. Most Important Justifications for IT Purchases</div>
<p><img class="aligncenter size-full wp-image-25248" title="ViridityECf1" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/09/ViridityECf1.png" alt="" width="638" height="311" />There are also potential financial penalties looming for those organizations that choose to ignore power optimization. The UK recently passed the Carbon Reduction Commitment (CRC) that will effectively levy a tax based on the amount of power consumed—the higher the power consumption, the greater the tax. Many others, including the U.S., are expected to be fast followers in similar legislation. This alone should incent organizations to optimize consumption and ensure it is tied to supporting mission-critical applications and not orphaned servers.</p>
<p>Viridity Software’s solutions are aimed at helping organizations overcome some of these fundamental challenges by enabling the requisite visibility across the IT and facilities landscapes to better understand current system and power utilization and more effectively plan for future growth. To that end, it offers EnergyCenter 2.0, a full featured software solution, and EnergyCheck, a free evaluation tool.</p>
<h1>Analysis</h1>
<p>In order to effectively manage an environment, you first need to be able to “see” it. Viridity’s EnergyCenter 2.0 provides the insight and visibility needed to rein in excessive infrastructure power and cooling costs to extend the useful life of an existing data center or accurately plan a future one. Specifically, EnergyCenter 2.0 will:</p>
<ul>
<li><strong>Map the environment. </strong>Viridity’s agentless software will discover and map existing IT and physical infrastructure. Not only will it discover assets, it also understands system configurations, levels of utilization, and actual power consumption. Armed with this information, IT can then correlate the systems to the business applications and services running on them.</li>
<li><strong>Identify orphaned and underutilized equipment.</strong> Think of this as spring cleaning for the data center. EnergyCenter 2.0 can quickly and easily identify equipment that is powered but no longer utilized or that may be a candidate for consolidation via server virtualization due to low utilization rates.</li>
<li><strong>Model future changes. </strong>Leveraging the information gathered about the environment, organizations can accurately understand and plan for moves, adds, or changes, including entire data center migrations. This is made possible by Viridity’s Data Center Genome Database (GxDB) and its thousands of power profiles for servers, storage, and network equipment. GxDB will enable IT and facilities staff to see the impact of deploying new gear in existing environments or laying out a brand new data center.</li>
</ul>
<h1>Optimization Results in Real Savings</h1>
<p>Viridity solutions can impact both operational costs and improve business processes, but how would that play out in the real world? A multi-billion-dollar data and analytics service provider recently embarked upon a data center optimization project to avoid the need to build a new data center—while still keeping pace with the market and preventing IT from becoming an impediment to business growth. Unfortunately, this organization lacked the visibility needed to understand the connections among its physical infrastructure, IT equipment, and the applications residing on them. As a result, the firm reported that its data center energy costs were actually exceeding capital expenses, a realization that is rapidly becoming the norm across virtually all industry verticals, regardless of organization size.</p>
<p>In order to regain control, the organization deployed Viridity Software’s EnergyCenter 2.0. EnergyCenter provided the ability to:</p>
<ul>
<li>Discover and map IT assets</li>
<li>Determine actual utilization of server and blade systems</li>
<li>Provide insight into the connections among physical infrastructure, IT equipment, and applications</li>
<li>Accurately determine the proper level of power and cooling requirements for current and future needs</li>
</ul>
<p>The firm discovered that it had greatly over-provisioned power and cooling resources for its actual IT load. In response, it created a plan to efficiently build out the existing facility which would maximize the use available capacity. Based on this plan, the organization estimates that it will save approximately one million dollars in reduced server, network, and storage equipment costs; power and cooling costs; software license fees; and labor costs over the next three years. In addition, the new environment will be able to respond to new business requirements more quickly and the organization will be able to plan for growth more effectively.</p>
<h1>The Bigger Truth</h1>
<p>Energy is a critical component of every data center. While most have taken its availability for granted, it has quickly become a major cost component and, in some geographies, a limited commodity. Organizations need to better manage energy and work to optimize its consumption. In addition to dramatically lowering capital and operations costs as well as driving greater business flexibility, it could also dramatically reduce power consumption penalties levied by the government when more pieces of legislation like the CRC in the UK are passed.</p>
<p>Remember, if you can’t “see” it, you certainly can’t manage it. Organizations need to deploy solutions that will enable them track power consumption on a per business application or service basis. Viridity Software’s EnergyCenter 2.0 can provide the requisite insight to tie the physical and IT equipment to the applications they support. This will enable organizations to more easily, cost effectively, and accurately plan for and execute expansion, consolidation, virtualization, cloud, and/or “green” data center initiatives.</p>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/01/2011-it-spending-intentions-survey/" target="_blank"><em>2011 IT Spending Intentions Survey</em></a>, January 2011.
</private_standard>
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		<title>Viridity Launches EnergyCenter 2.0</title>
		<link>http://www.enterprisestrategygroup.com/2011/06/viridity-launches-energycenter-2-0/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/06/viridity-launches-energycenter-2-0/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 17:01:40 +0000</pubDate>
		<dc:creator>Bob Laliberte</dc:creator>
				<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Data Center Power and Cooling]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Power Management Software and Services]]></category>
		<category><![CDATA[DCIM]]></category>
		<category><![CDATA[EnergyCenter]]></category>
		<category><![CDATA[Viridity]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=23178</guid>
		<description><![CDATA[Viridity announced availability of EnergyCenter 2.0 to better address the needs of modern data centers. Its new capabilities deliver more flexible planning scenarios, stronger alignment with the business, and greater usability tied to reporting and alerting. As more organizations understand the value of data center infrastructure management (DCIM) and evaluate solutions, Viridity’s latest offering should [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract"><a href="http://www.viridity.com/" target="_blank">Viridity</a> announced availability of EnergyCenter 2.0 to better address the needs of modern data centers. Its new capabilities deliver more flexible planning scenarios, stronger alignment with the business, and greater usability tied to reporting and alerting. As more organizations understand the value of data center infrastructure management (DCIM) and evaluate solutions, Viridity’s latest offering should be a strong candidate.</div>
<private_standard>
<h1>Overview</h1>
<p>Given that data centers in more than a few geographies face power constraints, increasing power costs, or both, organizations are paying more attention to existing and future power requirements for IT. With that in mind, Viridity recently launched a new version of its data center infrastructure management (DCIM) software, EnergyCenter 2.0. Enhancements to version 2.0 include:<strong> </strong></p>
<ul>
<li><strong>User-defined Asset Grouping. </strong>This provides the ability to group or filter assets based on application, business unit, or owner (including contact), giving visibility from applications through virtual environments and into the physical infrastructure, tying usage back to a business unit for chargeback and budgeting.</li>
<li><strong>VMware Virtual Guest Power Analysis.</strong> Monitoring and power consumption analysis of virtual guests uncovers virtual machine sprawl and identifies underutilized virtual assets.</li>
<li><strong>Heat Mapping. </strong>The software can analyze the environment and provide graphical overlay reporting of the top power consumers, underutilized servers, and BTU output.</li>
<li><strong>Expanded Genome Database (GxDB). </strong>Viridity has added thousands of additional measured server power profiles and expanded its storage and switch database, enabling it to map the entire data center so an organization can understand current capacity and conduct “what if” scenarios with a variety of equipment manufacturers.</li>
<li><strong>Advanced Auto Alert. </strong>Organizations can assign power and utilization thresholds and be automatically notified when thresholds are exceeded.</li>
<li><strong>Enhanced Import/Export. </strong>Users can quickly and easily import/export asset information, eliminating cumbersome reconciliation between legacy asset management systems. Third-party asset management system integration is also enabled.</li>
</ul>
<p>General availability of EnergyCenter 2.0 is planned for July 2011.</p>
<h1>Analysis</h1>
<p>This release should help Viridity accelerate adoption of EnergyCenter because:</p>
<ul>
<li><strong>Enterprises recognize the value of DCIM software in managing their IT environments. </strong>ESG research shows that DCIM software is becoming increasingly important to effective data center management (see Figure 1),<a href="#_ftn1">[1]</a> ranking just after core security, network, server, storage, and asset tools. DCIM software is becoming more than just a facilities tool—it is evolving into a core requirement.</li>
<li><strong>Enterprises need to extend the life of existing data centers</strong>. Data centers are major investments; organizations spend hundreds of millions of dollars building and equipping data centers with hopes of leveraging that investment for the longest possible amount of time. In order to do that, all deployed assets must be used effectively; organizations could end up making significant data center investments when all that was needed was an understanding the existing environment. Viridity’s EnergyCenter 2.0 can help extend the useful life of the data center by quickly identifying underutilized or idle assets, allowing organizations to decommission those power-draining devices. It also allows future growth to be optimized in the remaining space by utilizing the Genome Database, which allows IT to create “what if” scenarios inclusive of power and cooling requirements. This allows infrastructure to be deployed in an optimal location in a timely manner.</li>
</ul>
<div class="graph_top">Figure 1. Significant investments in Infrastructure Management Software</div>
<p><img class="aligncenter size-full wp-image-23181" title="ViridityECf1" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/06/ViridityECf1.png" alt="" width="624" height="568" /></p>
<ul>
<li><strong>It will accelerate organizations’ journeys to the private cloud</strong>. A key step in delivering a private cloud is being able to rapidly turn up new services; this could be counterproductive if doing so significantly shortens the life of a data center. Viridity EnergyCenter 2.0 would enable organizations to quickly identify the optimal location for any new service. The new features in 2.0 will also break down operating costs for each service, enabling more accurate and comprehensive chargeback capabilities. This could include all infrastructure used to support a particular service. <strong> </strong></li>
</ul>
<h1>What Still Needs to Happen?</h1>
<p>There has been a lot of activity and attention in this space recently, but more needs to be done.</p>
<ul>
<li><strong>IT needs to be more tightly aligned with facilities.</strong> As power and cooling costs become a larger part of the data center budget, these needs should be covered by a core IT monitoring suite. While ESG research indicates progress is being made, IT still needs to understand all interdependencies in order to truly optimize the entire data center.</li>
<li><strong>Organizations have to be aware of the benefits of DCIM solutions</strong>. Vendors in this space need to do more to hi<strong>g</strong>hlight DCIM software and how it delivers real value. Constantly reinforcing this message with real world examples from peer environments and industry organizations will give users a better idea of how it could positively impact their businesses.</li>
</ul>
<h1>The Bigger Truth</h1>
<p>As organizations continue to consolidate data centers and optimize infrastructure, IT needs to recognize that power and cooling are not unlimited commodities, but are critical resources that need to be effectively managed and optimized. Considering the cost of new data centers and the equipment to power them, an investment in DCIM software is relatively minor, but it can have a major impact and potentially extend the useful life of an existing data center, delay new data center construction projects, and mitigate the risk of suffering an outage due to poorly forecasted future demands.</p>
<p>Viridity’s EnergyCenter 2.0 enables organizations to gain a comprehensive view of their data center infrastructure, understand its relationship to the business services, and effectively plan for future growth. The expanded Genome Database enables hypothetical scenario exploration and allows organization to verify that new deployments are optimized. New alerting and reporting capabilities allow information to be rapidly and easily disseminated to all relevant parties.</p>
<p>Executives with responsibility for both IT and facilities should be actively seeking DCIM solutions. For organizations still not convinced that a solution is needed, Viridity offers a free version called EnergyCheck that can be downloaded from its website.</p>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2011/01/2011-it-spending-intentions-survey/" target="_blank"><em>2011 IT Spending Intentions Survey</em></a>, January 2011.
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		<title>NetApp’s Energy Star Data Center</title>
		<link>http://www.enterprisestrategygroup.com/2011/06/netapp%e2%80%99s-energy-star-data-center/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/06/netapp%e2%80%99s-energy-star-data-center/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 21:40:55 +0000</pubDate>
		<dc:creator>Bob Laliberte</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Data Center Facilities Infrastructure]]></category>
		<category><![CDATA[Data Center Power and Cooling]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[energy-efficient]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[power and cooling]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=23087</guid>
		<description><![CDATA[Last week I was able to visit one of NetApp‘s newest and highly energy-efficient data centers, so energy-efficient that it earned the government’s first energy star ratings for data centers. What makes this even more interesting is that NetApp isn’t in the business of building data centers–they make storage and storage software. They do, however, [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I was able to visit one of <a href="http://www.netapp.com/us/" target="_blank">NetApp</a>‘s newest and highly energy-efficient data centers, so  energy-efficient that it earned the government’s first energy star ratings for  data centers. What makes this even more interesting is that NetApp isn’t in the  business of building data centers–they make storage and storage software. They  do, however, have a lot of innovative and empowered employees that conceived,  designed, and led the construction of this highly efficient data center.</p>
<p>How efficient, you ask?  On a typical day it has a PUE of about 1.2.  And as  far as innovations go–well, there is a patent pending for the design work they  did  with control of air flow by measuring differential pressure between the  cold rooms and hot aisles. Again, pretty impressive for a company that makes its  living building storage.</p>
<p>Another remarkable feature of this data center–they built it all with off the  shelf components. No custom million dollar components, just stock products  configured in a very efficient manner.  It just goes to show that organizations  can build cost-effective and energy-efficient data centers when empowered to do  so.</p>
<p>You can read Bob&#8217;s other blog entries at <a href="http://www.datacentercontinuum.com/" target="_blank">Data Center Continuum</a>.</p>
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		<title>ESG Research Brief: 2011 Infrastructure Management Software Spending Trends</title>
		<link>http://www.enterprisestrategygroup.com/2011/01/esg-research-brief-2011-infrastructure-management-software-spending-trends/</link>
		<comments>http://www.enterprisestrategygroup.com/2011/01/esg-research-brief-2011-infrastructure-management-software-spending-trends/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 21:13:46 +0000</pubDate>
		<dc:creator>Bob Laliberte</dc:creator>
				<category><![CDATA[Bill Lundell]]></category>
		<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Data Center Facilities Infrastructure]]></category>
		<category><![CDATA[Data Center Power and Cooling]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Management Automation]]></category>
		<category><![CDATA[Power Management Software and Services]]></category>
		<category><![CDATA[Systems Management]]></category>
		<category><![CDATA[infrastructure]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=20190</guid>
		<description><![CDATA[ESG research finds that 82% of IT organizations will increase or maintain spending levels on infrastructure management solutions in 2011, with larger organizations—as measured by both number of employees and number of servers—being most likely to increase their management software investments. Look for spending on tools related to security, network, and virtual server management. IT [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract">ESG research finds that 82% of IT organizations will increase or maintain spending levels on infrastructure management solutions in 2011, with larger organizations—as measured by both number of employees and number of servers—being most likely to increase their management software investments. Look for spending on tools related to security, network, and virtual server management. IT asset and inventory management will also be a spending priority, driven largely by firms’ increasing use of server virtualization. ESG is also seeing an increase in the need for data center power monitoring and management solutions.</div>
<private_premium>
<h1>Introduction</h1>
<p>As part of its annual IT spending intentions research, ESG recently completed a survey of 611 IT professionals working at midmarket (i.e., 100-999 employees) and enterprise (i.e., 1,000 or more employees) organizations across North America and Western Europe.<a href="#_ftn1">[1]</a> With organizations citing increased use of server virtualization, managing storage growth, and information security initiatives as major 2011 IT priorities, investments in related infrastructure management software are sure to follow. Indeed, as shown in Figure 1, 82% of organizations surveyed by ESG plan on increasing or maintaining their annual spending on management software.</p>
<div class="graph_top">Figure 1. Year-Over-Year Infrastructure Management Software Spending Change, 2010-2011</div>
<p><img class="aligncenter size-full wp-image-20205" title="2011infraF1" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF1.png" alt="" width="621" height="336" /></p>
<h1>Large Shops Lead the Way in Infrastructure Management Software Spending</h1>
<p>As shown in Figure 2 and Figure 3, 2011 plans for infrastructure management software spending vary significantly by company size with larger organizations leading the way. For instance, while 38% of enterprise organizations plan to increase spending on management tools, just 23% of midmarket organizations will do the same (see Figure 2). Likewise, while a mere 16% of organizations with less than 25 production servers say they will increase their management software spending in 2011, some 41% of organizations with more than 100 production servers will do so (see Figure 3).  Taken together, this data clearly shows that IT organizations must make increased investments in management tools as their environments grow and become more complex and difficult to manage.</p>
<div class="graph_top">Figure 2. Infrastructure Management Software Spending Change in 2011, by Company Size</div>
<p><img class="aligncenter size-full wp-image-20206" title="2011infraF2" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF2.png" alt="" width="640" height="296" /></p>
<div class="graph_top">Figure 3. Infrastructure Management Software Spending Increase in 2011, by Number of Servers</div>
<p><img class="aligncenter size-full wp-image-20207" title="2011infraF3" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF3.png" alt="" width="639" height="271" />As part of this survey, ESG asked a number of questions designed to create a “psychographic” profile of the organizations surveyed. One of these questions pertained to how the respondent viewed his/her organization’s overall purchasing pattern for IT products and services, i.e., did they consider their organization to be a “leading-edge consumer,” an “average consumer,” or a “laggard consumer?”<a href="#_ftn2">[2]</a> ESG’s analysis found that there is a significant correlation between this designation and an organization’s management software spending plans. As shown in Figure 4, “leading-edge” IT consumers are vastly more likely than “average” or “laggard” organizations to be increasing their infrastructure management software investments. ESG believes that these organizations represent advanced, cutting-edge customers that are most sophisticated in terms of implementing management processes and tools and a more automated IT management environment.</p>
<div class="graph_top">Figure 4. Infrastructure Management Software Spending Change in 2011, by IT Purchasing Patterns</div>
<p><img class="aligncenter size-full wp-image-20208" title="2011infraF4" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF4.png" alt="" width="633" height="366" /></p>
<h1>Specific Areas of Management Software Investment</h1>
<p>ESG also asked respondents to identify the specific areas in which they plan to spend their 2011 infrastructure management software budgets. As organizations continue to increase their use of server virtualization technologies to consolidate infrastructure and create more agile and dynamic data centers, additional investments in management tools are being required for security, network infrastructure, and virtual servers (see Figure 5). Simply put, virtualization technology is driving the need for new tools that can adapt to highly dynamic environments and still provide the same levels of security and management customers are used to in the physical world. Note that it is the “leading-edge” IT organizations that are investing most heavily in virtual server management tools (see Figure 6), a trend identified and analyzed by ESG in other recent research.<a href="#_ftn3">[3]</a></p>
<p>While virtualization is providing IT organizations of all sizes with innumerable benefits, the simplicity of provisioning servers in virtual environments can turn tracking virtual machines and application dependencies, as well as preventing “server sprawl,” into a logistical nightmare. As such, one-quarter of organizations (25%) cited IT asset and inventory management tools as a key area of management software spending in 2011. It is also worth noting that nearly one in five respondents (19%) identified infrastructure power monitoring and management tools as a likely area of investment, indicating that end-users need more sophisticated tools and processes to ensure data center power and cooling efficiency.</p>
<div class="graph_top">Figure 5. Infrastructure Management Software-specific Investment Over Next 12-18 Months</div>
<p><img class="aligncenter size-full wp-image-20209" title="2011infraF5" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF5.png" alt="" width="632" height="585" /></p>
<div class="graph_top">Figure 6. Leading-edge IT Organizations are More Likely to Invest in Virtual Server Management Tools</div>
<p><img class="aligncenter size-full wp-image-20210" title="2011infraF6" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF6.png" alt="" width="629" height="352" />When ESG further analyzed specific 2011 management software spending priorities by company size (as measured by number of employees), several interesting themes emerged (see Figure 7):</p>
<ul>
<li>Midmarket organizations are still focused primarily on “the basics.” As such, server and storage management tools represent this segment’s two top spending priorities.</li>
<li>Storage management appears to be more of a priority for the midmarket: 28% of midmarket organizations say they will make investments in storage management tools in 2011 compared to 17% of enterprises. ESG believes this discrepancy can be explained by the fact that enterprise consumers most likely have storage management solutions already in place for SANs and other networked storage environments. For their part, as midmarket organizations experience significant storage growth—especially related to new server virtualization environments—they may be finding the need for new tools to support a rapidly growing networked storage environment.</li>
<li>Enterprise-class organizations are much more likely to buy advanced management solutions such as IT asset/inventory management, cross-domain configuration management, IT chargeback, and business service management. ESG believes this is due to larger organizations transitioning to more highly-virtualized, dynamic (or “private cloud”) environments. Indeed, respondents that cited “increased use of server virtualization” as a top 2011 IT priority were nearly twice as likely (35%) to have plans for IT asset/inventory management tools as were respondents that did not view virtualization as a major 2011 initiative (18%).</li>
<li>Nearly one in four midmarket organizations will stick to management tools that come bundled with existing products. However, ESG believes these organizations’ appetites for more sophisticated third-party management solutions will increase as their IT environments grow and become more fluid thanks to the influences of virtualization and cloud computing.</li>
</ul>
<div class="graph_top">Figure 7. Infrastructure Management Software-specific Investment Over Next 12-18 Months, by Company Size</div>
<p><img class="aligncenter size-full wp-image-20204" title="2011infraF7" src="http://www.enterprisestrategygroup.com/media/wordpress/2011/01/2011infraF7.png" alt="" width="627" height="607" /></p>
<h1>The Bigger Truth</h1>
<p>ESG’s 2011 IT spending intentions survey indicates that more than 80% of IT organizations will spend the same or more this year on infrastructure management solutions as last year. While the top focus areas of security, network, and virtual server management are fairly consistent across all organizations, IT vendors would be well-advised to dig a little deeper and understand how specific priorities and spending plans vary by company size and organizational profile.</p>
<p>It is also be important for would-be management software vendors to understand how organizations are currently justifying their IT investments. As discussed in ESG’s spending report,<a href="#_ftn4">[4]</a> organizations are still focused on reducing operational costs where they can, but the gap between lower costs and business process improvement as the gating factor in deciding on a given IT investment is narrowing. Management vendors, therefore, should be able to demonstrate how better management will allow the same or fewer resources to manage growing environments <em>and</em> how advanced management solutions that provide increased levels of automation can actually improve business processes.</p>
<p>From an end-user perspective, as organizations mature their virtualized data center environments, their management solutions will need to mature accordingly. Capabilities will need to progress beyond basic monitoring and management to deliver increased data center automation and orchestration. Organizations should thoroughly investigate solutions to understand the capabilities available today as well as what is on their vendors’ product roadmaps. Such evaluations should include any partnerships that will deliver the requisite functionality.</p>
<hr size="1" /><a name="_ftn1">[1]</a> See ESG Research Report, <a href="../../../../../2011/01/2011-it-spending-intentions-survey/" target="_blank"><em>2011 IT Spending Intentions Survey</em></a>, January 2011. Note: infrastructure management software questions were posed to a subset of the total survey respondent base. This sub-sample consisted of 168 respondents.</p>
<p><a name="_ftn2">[2]</a> Complete definitions of these categories are as follows:</p>
<ul>
<li>Leading-edge consumers – we stay on top of the most current technology trends and purchase related products as soon as they are available.</li>
<li>Average consumers – we stay on top of technology trends but generally wait to purchase related products until they have proven acceptance in the market.</li>
<li>Laggard consumers – we don’t really stay on top of technology trends and tend to make investments only after those technologies have been widely accepted in the market.</li>
</ul>
<p><a name="_ftn3">[3]</a> See also ESG Research Report, <a href="../../../../../2010/11/the-evolution-of-server-virtualization/" target="_blank"><em>The Evolution of Server Virtualization</em></a>, November 2011.</p>
<p><a name="_ftn4">[4]</a> See ESG Research Report, <a href="../../../../../2011/01/2011-it-spending-intentions-survey/" target="_blank"><em>2011 IT Spending Intentions Survey</em></a>, January 2011.</p>
</private_premium>
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		<title>Data Center Management: Going Lean and Green</title>
		<link>http://www.enterprisestrategygroup.com/2010/12/data-center-management-going-lean-and-green/</link>
		<comments>http://www.enterprisestrategygroup.com/2010/12/data-center-management-going-lean-and-green/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 15:51:45 +0000</pubDate>
		<dc:creator>Garrett Doherty</dc:creator>
				<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Data Center Power and Cooling]]></category>
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		<description><![CDATA[Bob Laliberte, senior analyst, Enterprise Strategy Group, said the tool can give customers some quick and easy insight into their IT environment. via Data Center Management: Going Lean and Green.]]></description>
			<content:encoded><![CDATA[<p>Bob Laliberte, senior analyst, Enterprise Strategy Group, said the tool can give customers some quick and easy insight into their IT environment.</p>
<p>via <a href="http://it.tmcnet.com/channels/data-center-management/articles/125225-data-center-management-going-lean-green.htm" target="_blank">Data Center Management: Going Lean and Green</a>.</p>
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		<title>Accelerating Energy Optimization in the Data Center: Convergence of IT and Facilities</title>
		<link>http://www.enterprisestrategygroup.com/2010/10/accelerating-energy-optimization-in-the-data-center-convergence-of-it-and-facilities/</link>
		<comments>http://www.enterprisestrategygroup.com/2010/10/accelerating-energy-optimization-in-the-data-center-convergence-of-it-and-facilities/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 14:40:05 +0000</pubDate>
		<dc:creator>Bob Laliberte</dc:creator>
				<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Briefs]]></category>
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		<description><![CDATA[Organizations typically keep their facilities and IT groups separate; however, that may not be the most prudent course of action. With increases in the cost of power and the inability to obtain more of it in some geographies, organizations are taking a closer look at how to optimize the use of power. Those that have [...]]]></description>
			<content:encoded><![CDATA[<div class="abstract">Organizations typically keep their facilities and IT groups separate; however, that may not be the most prudent course of action. With increases in the cost of power and the inability to obtain more of it in some geographies, organizations are taking a closer look at how to optimize the use of power. Those that have are reaping the benefits, but in most cases it requires the convergence of two formerly disparate data center teams.</div>
<h1>Overview</h1>
<p>For most IT organizations, power is taken for granted—until they run out of it or have to pay for it. Organizations have typically relegated power and cooling issues to the facilities department, with IT only providing input on an as-needed basis. IT’s primary concern is focused on service levels and availability, not power consumption. However, as organizations continue to build out high density, virtualized compute infrastructures, power and cooling can be a serious issue. This is especially true as organizations continue to consolidate data centers. <a href="http://www.hp.com" target="_blank">HP</a> and <a href="http://www.ibm.com" target="_blank">IBM</a> are great examples, going from 85 to six and 123 to seven, respectively. This is a trend that ESG research<a href="#_ftn1">[1]</a> has validated, with “consolidating data centers” ranking third on the top IT initiatives for enterprises in 2010. As the amount of power required to operate these consolidated centers continues to grow, some organizations are finding themselves in a precarious situation. In a number of geographies, organizations are being told that their energy consumption is being capped. Unfortunately, their businesses are not slowing down: the number of interactions and the amount of data continues to grow. Properly supporting the business requires more infrastructure and, hence, more power. Yet, running out of power is not an acceptable outcome. So, if an organization can’t get any more power, it needs to optimize what it does have.  In order to do that, proper tools and the cooperation of both the IT and facilities teams are needed.</p>
<h1>Analysis</h1>
<p>How did we get into this situation? Much like the all-too-familiar over-provisioning that occurs in IT departments when bringing a new app online (everyone adds a little headroom to the request, from Servers to Storage), the same thing has happening in facilities. In order to mitigate risk, organizations have provisioned power and cooling based on the maximum load of current or future deployments of IT infrastructure based on manufacturer specifications. However, as many of us have learned, most compute and storage infrastructures are not operating at anywhere close to maximum load and vendors tend to be overly conservative with their numbers. As a result, there is a lot of room for improvement.</p>
<p>Unfortunately, in order to get any measurable improvement, organizations first need to gain visibility into these environments. Most organizations don’t have the tools to deliver effective management and optimization of their power and cooling environments. While IT is very familiar with the concept of monitoring and measuring the efficiency of their IT equipment, they in fact spend millions on management software every year to gain better insight into their virtualized and physical server environments, networks, and storage—all with the goal of more effectively managing their infrastructures. The benefits derived from deploying these solutions include driving up utilization rates, accelerating provisioning, mitigating risk, and reducing costs. Facilities teams now need to invest in these tools and could benefit from the experience IT has had in purchasing, deploying, and integrating these tools. And, while the facilities team typically owns the budget for this type of expense, IT should be deeply involved as deploying a complete solution will require cooperation across the entire data center. Typically, this type of cross-domain cooperation can be facilitated through executive-level sponsorship.</p>
<p>Fortunately, there are a number of solutions on the market to help organizations monitor and measure the power and cooling demands of the data center. Organizations should look for solutions that:</p>
<ul>
<li><strong>Monitor IT infrastructure as well as power and cooling equipment.</strong> The level of detail may vary on this, so it is important to determine what is being monitored and how. For example, is it PDUs, top of rack, or will the solution monitor actual usage at the server or even desktop level?</li>
<li><strong>Deliver compelling and actionable reports.</strong> Ideally, this would include separate reports for IT, the facilities team, and executive management. It might include items like inactive servers, storage to be targeted for decommissioning, or chillers running at 100% when it is not required.</li>
<li><strong>Auto-discover all components.</strong> While this would be great, you may find that many solutions will still require importing of initial and changed data manually. Make sure to understand the resource commitment required to maintain and update the database. In some instances, sensors may have to be placed throughout the data center or in agents loaded on devices. Again, determine the level of commitment that will be required to maintain the environment.</li>
<li><strong>Automate or offer the ability to automate based on policy.</strong> This would include the ability to turn off desktops when not in use and automatically control chillers based on need. Certainly, anything that does not require manual intervention drives greater efficiency, but users need to be comfortable with the actions taken.</li>
</ul>
<p>There are a number of organizations providing energy management solutions including <a href="http://www.aperture.com/" target="_blank">Aperture</a> (Emerson), <a href="http://www.fieldviewsolutions.com/" target="_blank">FieldView</a>, <a href="http://www.sentilla.com/" target="_blank">Sentilla</a>, <a href="http://www.siemens.com/" target="_blank">Siemens</a>, <a href="http://www.powerassure.com/" target="_blank">PowerAssure</a>, <a href="http://www.ibm.com/software/tivoli/" target="_blank">Tivoli</a>, <a href="http://www.viridity.com/" target="_blank">Viridity</a>, and <a href="http://www.visualdatacenter.com/" target="_blank">Visual Data Center</a>. Viridity offers a free version of its EnergyCenter that can be downloaded from its website.</p>
<p>By leveraging one of these solutions to monitor and optimize power and cooling, organizations should expect to see several benefits including:</p>
<ul>
<li><strong>Extending the useful life of the data center.</strong> By driving greater power utilization and efficiency, organizations can breathe new life into a space previously considered “full.”</li>
<li><strong>Deferring capital costs.</strong> By making better use of an existing data center, organizations can postpone or completely eliminate the need to expand an existing site or build out a new facility.</li>
<li><strong>Reducing operational expenses.</strong> ESG research shows that for the last two years, this has been the number one justification for making new IT purchases. With the cost of power increasing in many geographies, organizations could realize substantial savings by optimizing power.</li>
<li><strong>Increasing revenues and profits.</strong> This is especially true for service providers or hosting sites. Creating more space on a valuable raised floor and increasing the amount of equipment that can be used (and sold) will increase the revenue per square foot of the data center.</li>
</ul>
<h1>What Should You Do?</h1>
<p>A quote often attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over again and expecting different results.” Unless organizations become more proactive in the monitoring and management of power and cooling, the data center will continue to waste power needlessly.</p>
<p>The first step is getting a clear picture of where power usage and cooling are today. Organizations need to benchmark the existing environment and identify the biggest areas of waste. The next step is to ensure continuous (or as near continuous as possible) monitoring of the environment. A point in time snapshot is effective to a point, but in order to optimize while minimizing risk, continuous monitoring is essential.</p>
<p>The initial investments do not need to large; as mentioned above, some vendors offer a free version to do a quick assessment and get a better understanding of how the organization would benefit from these solutions. Once that baseline understanding is there, organizations can budget and purchase solutions that best fit their needs.</p>
<p><strong> </strong></p>
<h1>The Bigger Truth</h1>
<p>Now is the time to act. Organizations have spent millions consolidating data centers and deploying innovative virtualization technology to create more agile and efficient computing environments. The same can be achieved for power and cooling—extending the life of existing data centers, optimizing new ones, and mitigating risk by being able to effectively forecast future demands.</p>
<p>Organizations will be able to reduce operational expenses, defer capital expenses, and operate more efficiently without incurring any additional risk, plus company executives will have a great “Green Story” to tell while the business saves a ton of greenbacks. In order to accomplish this quickly and seamlessly, IT and facilities teams should be like-minded in this pursuit. It will provide a benefit to the business and will definitely reduce operating expenses. Executives with responsibility for both should be fostering this teamwork and making sure any petty issues about budgets are taken off the table.</p>
<hr size="1" /><a name="_ftn1">[1]</a> Source: ESG Research Report, <a href="../../../../../2010/01/2010-it-spending-intentions-survey/" target="_blank"><em>2010 IT Spending Intentions Survey</em></a>, January 2010.</p>
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		<title>Accelerating Energy Optimization in the Data Center</title>
		<link>http://www.enterprisestrategygroup.com/2010/10/accelerating-energy-optimization-in-the-data-center/</link>
		<comments>http://www.enterprisestrategygroup.com/2010/10/accelerating-energy-optimization-in-the-data-center/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 20:24:04 +0000</pubDate>
		<dc:creator>Bob Laliberte</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Bob Laliberte]]></category>
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		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=18578</guid>
		<description><![CDATA[For most IT organizations, power is taken for granted—until they run out of it or have to pay for it. Organizations have typically relegated power and cooling issues to the facilities department, with IT only providing input on an as-needed basis. IT’s primary concern is focused on service levels and availability, not power consumption. However, [...]]]></description>
			<content:encoded><![CDATA[<p>For most IT organizations, power is taken for granted—until they run out of  it or have to pay for it. Organizations have typically relegated power and  cooling issues to the facilities department, with IT only providing input on an  as-needed basis. IT’s primary concern is focused on service levels and  availability, not power consumption. However, as organizations continue to build  out high density, virtualized compute infrastructures, power and cooling can be  a serious issue. This is especially true as organizations continue to  consolidate data centers. <a href="http://www.hp.com/#Product" target="_blank">HP</a> and <a href="http://www.ibm.com/us/en/" target="_blank">IBM</a> are great public examples, going from 85 to six and 123 to  seven, respectively. This is a trend that <a href="../../../../../2010/01/2010-it-spending-intentions-survey/" target="_blank">ESG Research</a> has validated, with “consolidating data centers”  ranking third on the top IT initiatives for enterprises in 2010.</p>
<p>As the amount of power required to operate these consolidated centers  continues to grow, some organizations are finding themselves in a precarious  situation. In a number of geographies, organizations are being told that their  energy consumption is being capped. Unfortunately, their businesses are not  slowing down: the number of interactions and the amount of data continues to  grow and to properly support the growth,  businesses require more infrastructure  and hence more power. Yet, running out of power is not an acceptable outcome.  So, if an organization can’t get any more power, it needs to optimize what it  does have.</p>
<p>In order to do that, the proper monitoring tools and the cooperation of both  the IT and facilities teams are needed. To expedite the process, it would help  to have the support of the executive team as well. Unfortunately, many  organizations continue to spend hundreds of millions of dollars building out new  data centers to optimize IT infrastructure and neglect energy optimization.</p>
<p>A quote often attributed to Albert Einstein reads, “The definition of  insanity is doing the same thing over and over again and expecting different  results.” Unless organizations become more proactive in the monitoring and  management of power and cooling, the data center will continue to waste power  and money needlessly. Also, given the need for highly dynamic elastic compute  environments the result could be even worse–critical business applications  could be at risk if a sudden rise in demand outpaces the available power.</p>
<p>Why wait? Now is a perfect time to act. Technology exists to create more  agile and efficient computing environments. The same can be achieved for energy  management, but organizations (that means Facilities and IT, with executive  support) need to work together to accelerate the adoption of a solution that  best fit its environments. The benefits of doing so–extending the life of  existing data centers, optimizing new ones, and mitigating risk by being able to  effectively forecast future demands–far outweigh the costs of implementing these  solutions. Plus, companies like <a href="http://www.viridity.com/">Viridity</a> offer free versions of their software that can be downloaded from their  website..</p>
<p>Other vendors with solutions include <a href="http://www.aperture.com/">Aperture</a> (Emerson), <a href="http://www.fieldviewsolutions.com/">FieldView</a>, <a href="http://www.sentilla.com/">Sentilla</a>, <a href="http://www.siemens.com/">Siemens</a>, <a href="http://www.powerassure.com/">PowerAssure</a>, <a href="http://www.ibm.com/software/tivoli/">Tivoli</a>, Viridity, and <a href="http://www.visualdatacenter.com/">Visual Data Center</a>.</p>
<p>To read more, check out my <a href="http://www.enterprisestrategygroup.com/2010/10/accelerating-energy-optimization-in-the-data-center-convergence-of-it-and-facilities/" target="_blank">brief</a> on the topic.</p>
<p>You can read Bob&#8217;s other blog entries at <a href="http://www.datacentercontinuum.com/" target="_blank">Data Center Continuum</a>.</p>
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		<title>Green Storage – The Present and the Promising Future — EnterpriseStorageForum.com</title>
		<link>http://www.enterprisestrategygroup.com/2010/09/green-storage-%e2%80%93-the-present-and-the-promising-future-%e2%80%94-enterprisestorageforum-com/</link>
		<comments>http://www.enterprisestrategygroup.com/2010/09/green-storage-%e2%80%93-the-present-and-the-promising-future-%e2%80%94-enterprisestorageforum-com/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 13:12:49 +0000</pubDate>
		<dc:creator>Garrett Doherty</dc:creator>
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		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=18313</guid>
		<description><![CDATA[While saluting the work of The Green Grid on PUE and standards, Enterprise Strategy Group analyst Mark Peters said their role remains primarily that of a cheerleader bringing attention to an important issue. For Peters, the smart money is on solid state. via Green Storage – The Present and the Promising Future — EnterpriseStorageForum.com.]]></description>
			<content:encoded><![CDATA[<p>While saluting the work of The Green Grid on PUE and standards, Enterprise Strategy Group analyst Mark Peters said their role remains primarily that of a cheerleader bringing attention to an important issue. For Peters, the smart money is on solid state.</p>
<p>via <a href="http://www.enterprisestorageforum.com/technology/features/article.php/3905446" target="_blank">Green Storage – The Present and the Promising Future — EnterpriseStorageForum.com</a>.</p>
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		<title>HP: Do you want fries with that new data center?</title>
		<link>http://www.enterprisestrategygroup.com/2010/08/hp-do-you-want-fries-with-that-new-data-center/</link>
		<comments>http://www.enterprisestrategygroup.com/2010/08/hp-do-you-want-fries-with-that-new-data-center/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:44:26 +0000</pubDate>
		<dc:creator>kevin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Bob Laliberte]]></category>
		<category><![CDATA[Data Center Facilities Infrastructure]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[HP]]></category>

		<guid isPermaLink="false">http://www.enterprisestrategygroup.com/?p=17694</guid>
		<description><![CDATA[Taking a page out of the Fast Food restaurant play book, HP is hoping to create and deliver modular, scalable data centers. In an attempt to overcome the costly and time consuming process of custom designing a data center to fit a specific need at a specific point in time, HP is hoping to standardize this process with some simple [...]]]></description>
			<content:encoded><![CDATA[<p>Taking a page out of the Fast Food restaurant play book, <a href="http://www.hp.com/#Product" target="_blank">HP</a> is hoping to create and  deliver modular, scalable data centers. In an attempt to overcome the costly and  time consuming process of custom designing a data center to fit a specific need  at a specific point in time, HP is hoping to standardize this process with some  simple menu selections. (Ed. note: unfortunately, fries are not one of the  options)</p>
<p>Appropriately called HP Flexible Data Center or Flex DC, as I have seen it  referred to, it leverages a modular design of what HP refers to as a  “Butterfly,” with a core building in the center and four quadrants of data  center space. Scale is achieved by adding quadrants or creating multiple  “Butterflies,” essentially creating a campus of data centers. HP claims  significant cost savings and a turn time of less than a year. Not too bad when  you consider these are real brick and mortar data centers and not containers or  pods. Will be interesting to see if this is the approach HP will take with its  ES (EDS) data center consolidation effort and how customers respond to this  standardized approach. Would be great to hear from any customers that are going  down this path.</p>
<p>Read Bob&#8217;s other blog entries at <a href="http://www.datacentercontinuum.com/" target="_blank">Data Center Continuum</a>.</p>
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