I am a novice to the master data management market – but as I learn more, it is going to be a very big deal in 2010. ESG research on IT Spending Trends in 2010 suggests that the next 12-18 months will include a tremendous amount of application upgrades and improvements – some of which will involve the “cloud” or SaaS-based delivery of the software. And many of these application enhancements will center on business intelligence and knowledge management solutions which can benefit from MDM.
– Brian Babineau, Senior ESG Analyst
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