True low value exits tend to happen when there is perhaps great engineering, and absolutely no marketing. I made this point in my Israeli rant recently and it holds true here. Great products are meaningless unless the world values them. How many times do we need to see a company with $50M invested sell for $10M or less before we figure this out? The buyer saw value in the IP – but didn’t see any multiplier factor – a direct result of improper or non-existent marketing.
– Steve Duplessie, ESG Founder and Senior Analyst
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